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MUMBAI: The BBC has announced a new deal to launch BBC World News, in markets across the US through Comcast's Xfinity TV.
By the end of 2011, the channel will be available in Philadelphia, Chicago, Boston, Minneapolis, Indianapolis, Portland, as well as across Northern California, Michigan and Western New England. BBC World News will launch in additional Comcast markets next year.
BBC World News has the largest audience of any BBC channel in the world, broadcasting in over 200 countries and territories worldwide with access to more than 70 international newsgathering bureaus globally. BBC World News is expected to be in nearly 15 million US homes by end of 2012.
The channel will bring US audiences high-quality international news, as well as documentaries, lifestyle programs and interviews. Its programming includes the daily newscast, BBC World News America, anchored by Katty Kay.
BBC's director of global news Peter Horrocks called the agreement "one of the most important breakthroughs for the BBC's international commercial news channel, as it extends its global footprint."
"This deal represents huge progress for BBC World News in the most competitive television marketplace in the world. We know that US viewers increasingly value the smart and impartial international journalism provided by the BBC.
source:indiantelevision
