Thakur
Banned
- Joined
- 30 Aug 2013
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When newbie Best Deal TV launched so late in the day as a home shopping channel, the naysayers emerged saying that CEO and cofounder Raj Kundra (the co-owner of Rajasthan Royals) was throwing good money after bad. The home shopping television market is dominated by south Korean major, which runs Shop CJ (erstwhile Star CJ Alive) and HomeShop18. And with DEN Networks setting up a joint venture to promote DEN SnapDeal TV Shop, the market was clearly looking crowded and competitive. Star India in fact took note of this when it decided to sell out its stake in Star CJ Alive to PE firm Providence Equity.
A month and a half into the business, Best Deal TV co-promoter Raj Kundra (the other partner is Akshay Kumar and Kundra's wife Shilpa Shetty) says Best Deal TV is doing very well, thank you. He reveals that the newbie has managed to generate Rs 3 crore in sales in the month since its launch.
“We are on target to reach our first year's gross sales target of Rs 150 crore,” he says. “Our chairperson actually delivered the 10,000th order to one of our customers personally.”
The channel’s USP is that celebrities like Sonakshi Sinha, Malaika Arora Khan, Bipasha Basu and more, will be endorsing their products.
http://www.indiantelevision.com/television/tv-channels/specialised-and-niche/best-deal-tv-registers-rs-3-crore-in-sales-in-first-month-150516
A month and a half into the business, Best Deal TV co-promoter Raj Kundra (the other partner is Akshay Kumar and Kundra's wife Shilpa Shetty) says Best Deal TV is doing very well, thank you. He reveals that the newbie has managed to generate Rs 3 crore in sales in the month since its launch.
“We are on target to reach our first year's gross sales target of Rs 150 crore,” he says. “Our chairperson actually delivered the 10,000th order to one of our customers personally.”
The channel’s USP is that celebrities like Sonakshi Sinha, Malaika Arora Khan, Bipasha Basu and more, will be endorsing their products.
http://www.indiantelevision.com/television/tv-channels/specialised-and-niche/best-deal-tv-registers-rs-3-crore-in-sales-in-first-month-150516
