Big Magic Bihar and Jharkhand brings back ‘Police Files'

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MUMBAI: Encouraged by the success of Police
Files season 2, Big Magic Bihar and
Jharkhand is all set to launch the third season
of the show.
Highlighting real life stories of crime,
retaliation, presence of mind and bravery from
the Hindi heartland, the series promises to
engage with audiences as they relate to each
story.
This new season revolves around the core
thought ‘Soch Badlo Samaj Badlega’. This is to
encourage people to be more socially
responsible, be aware of happenings around
them and to become guardians of society. The
season will feature multiple hosts and will
launch on 4 August, airing
every Monday to Friday at 10pm only on Big
Magic Bihar and Jharkhand.
In this season, the programme strives to evoke
‘Preventive action’ within everyone with the
campaign ‘ Soch Badlo Samaj Badlega’, and
urges people to stand up against crime and
take corrective measures against them.
This season will also witness various anchors
from the region who will narrate the stories to
viewers, various stories of impending crime,
bravery and quick wittedness.
Stories this time are equipped with real
heroes, real footages, real crime scenes which
will enthrall the viewers. Also on board, and
adding credibility will be real testimonials, on
camera investigations and other live action.
The series will be shot at real locations of
crime in UP, Bihar and Jharkhand. Real cops
will share their investigative reports and
incidents to highlight the case and provide
proactive and preventive crime measures to
the viewers.
Reliance Broadcast Network COO – television
business Lavneesh Gupta said, “In continuing
our endeavour to offer audiences in the Hindi
heartland locally relevant and insightful
programming, we are excited to launch the
new season of Police Files ‘Soch Badlo Samaj
Badlega’. The regions of eastern UP, Bihar and
Jharkhand are going through a massive change,
be it social, political or economical and the
timing couldn’t be more perfect. We look
forward to offering engaging content that
audiences can enjoy and advertisers can ride
on.”
The new season will be promoted through an
aggressive multi media campaign, featuring TV,
radio, OOH, print, and digital across the Hindi
heartland. The channel will also promote the
show through various locally relevant on-
ground campaigns and associations. http://www.indiantelevision.com/television/tv-channels/regional/big-magic-bihar-and-jharkhand-brings-back-police-files-140802
 
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