Thakur
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MUMBAI: This festive season as the nation gears up for the celebrations and each broadcaster leverages their most valued
inventories, BIG MAGIC; a relatively new channel from Reliance Broadcast Network has
made its presence felt in the number game with respect to ratings and performance.
The young and vibrant channel known for being Chatpata Har Pal and as one stop humour destination, BIG MAGIC has been constantly beefing up its content each weekend during the festive season to deliver excellent
programming backed by local insights, festival connect and familiar faces.
With the week 41 ratings, BIG MAGIC has showcased a 44%
growth and stands at 57 Mn GVT, with TSV demonstrating a 30% increase.
Already ahead of all the newly launched channels, this performance of BIG MAGIC comes on the back of programming that is
based on insights, a clear understanding of audience requirements in television
entertainment, and its ability to customise and integrate in its shows situations with festivals
that is preferred by viewers – Navratri special with Shailesh Lodha and Sunil Pal, Karva
Chauth special with Roshni Chopra and Giaa Manek , Diwali specials with Rajesh Sharma, Vikram Massey, Vipul Gupta & Govardhan Puja special with Nitish Bharadwaj.
http://www.televisionpost.com/press-releases/big-magic-creates-magic-delivers-higher-growth-this-festive-season/
inventories, BIG MAGIC; a relatively new channel from Reliance Broadcast Network has
made its presence felt in the number game with respect to ratings and performance.
The young and vibrant channel known for being Chatpata Har Pal and as one stop humour destination, BIG MAGIC has been constantly beefing up its content each weekend during the festive season to deliver excellent
programming backed by local insights, festival connect and familiar faces.
With the week 41 ratings, BIG MAGIC has showcased a 44%
growth and stands at 57 Mn GVT, with TSV demonstrating a 30% increase.
Already ahead of all the newly launched channels, this performance of BIG MAGIC comes on the back of programming that is
based on insights, a clear understanding of audience requirements in television
entertainment, and its ability to customise and integrate in its shows situations with festivals
that is preferred by viewers – Navratri special with Shailesh Lodha and Sunil Pal, Karva
Chauth special with Roshni Chopra and Giaa Manek , Diwali specials with Rajesh Sharma, Vikram Massey, Vipul Gupta & Govardhan Puja special with Nitish Bharadwaj.
http://www.televisionpost.com/press-releases/big-magic-creates-magic-delivers-higher-growth-this-festive-season/
