Thakur
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Comedy is a serious business. It was in the year 2011 when Anil Ambani-led Reliance Broadcast Network Ltd (RBNL) announced its foray into regional television space with the launch of its Hindi entertainment channel - Big Magic (for Central India – MP /UP).
In 2013, tailored to meet the preferences of Hindi speaking markets of India, it was launched across Hindi Speaking Markets (HSM’s) on the back of phase II of cable TV digitisation.
In 2014, it launched as a national general entertainment channel for India, positioned as a humour destination which comprised light relationship dramas, rom-coms, sitcoms, movies and a historical comedy.
This year, it has shed its current logo and gone for a complete makeover by launching a fresh new look and channel identity. The content as part of the renewed strategic vision will be unpredictable, cutting edge, quirky, contemporary, surprising, differentiated, hilarious and entertaining; targeting families, but predominantly the male audience.
With original content including a high degree of humour, viewers will enjoy shows in the sitcom, non-fiction space, focused on building iconic characters which are stand out, quirky and funny. The content offered will be platform agnostic with a large play on the digital and mobile medium.
Research, the key factor
According to RBNL CEO Tarun Katial as the consumers’ taste changes dynamically and quickly, the channel wanted to sharpen its comedy positioning and appeal to the urban audiences’ mindset and bring about a relatable icon in its identity which is emoticon. “Today emoticon is used by everybody and it’s an extremely relatable form of communication amongst consumers,” he says.
Including regulatory approvals, it has been a four month process for the revamp of the channel. Extensive research was done amongst the core TG to understand the kind of comedy and content consumers want. The research showed that the content being desired was extremely dynamic, vibrant, surprising and irrelevant comedy and the logo is build on that thought. The new look has been designed by Purple Pink agency.
http://www.indiantelevision.com/television/tv-channels/regional/big-magic-undergoes-revamp-observes-30-viewership-growth-150624
In 2013, tailored to meet the preferences of Hindi speaking markets of India, it was launched across Hindi Speaking Markets (HSM’s) on the back of phase II of cable TV digitisation.
In 2014, it launched as a national general entertainment channel for India, positioned as a humour destination which comprised light relationship dramas, rom-coms, sitcoms, movies and a historical comedy.
This year, it has shed its current logo and gone for a complete makeover by launching a fresh new look and channel identity. The content as part of the renewed strategic vision will be unpredictable, cutting edge, quirky, contemporary, surprising, differentiated, hilarious and entertaining; targeting families, but predominantly the male audience.
With original content including a high degree of humour, viewers will enjoy shows in the sitcom, non-fiction space, focused on building iconic characters which are stand out, quirky and funny. The content offered will be platform agnostic with a large play on the digital and mobile medium.
Research, the key factor
According to RBNL CEO Tarun Katial as the consumers’ taste changes dynamically and quickly, the channel wanted to sharpen its comedy positioning and appeal to the urban audiences’ mindset and bring about a relatable icon in its identity which is emoticon. “Today emoticon is used by everybody and it’s an extremely relatable form of communication amongst consumers,” he says.
Including regulatory approvals, it has been a four month process for the revamp of the channel. Extensive research was done amongst the core TG to understand the kind of comedy and content consumers want. The research showed that the content being desired was extremely dynamic, vibrant, surprising and irrelevant comedy and the logo is build on that thought. The new look has been designed by Purple Pink agency.
http://www.indiantelevision.com/television/tv-channels/regional/big-magic-undergoes-revamp-observes-30-viewership-growth-150624
Big Magic Changing its logo 
sp but Its Good :tup
