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Bigg Boss, hosted by the legendary star Kamal Hassan, has helped Star India’s Tamil GEC Vijay TV to achieve its highest ever viewership of 571 Gross Rating Points .This is a fitting milestone for Vijay in the journey of connecting deeply with consumers.
The show is one of the biggest to ever have launched in Tamil Nadu, with 36 million viewers sampling it in the first week itself. With a 5.2 TVR (Sun-Fri) in Urban TN and an astounding 7.8 TVR in Chennai, the show has shattered all manner of records.
Star Vijay has seen spectacular growth in viewership over the past six months, owing to multiple shows striking a chord with consumers. In the non-fiction space, Kalakkapovathu Yaaru has become the most successful comedy franchise in Tamil Nadu, with a very large fan base and a consistent 6+ rating week on week. Super Singer and Kings of Comedy Junior have also proven very popular and In the fiction space, Saravanan Meenatchi and Raja Rani have become consistent 5+ TVR shows for the channel, with relatable and inspiring characters.
BiggBossTamil and Brand Refresh takes Vijay TV to new heights
Bigg Boss, hosted by the legendary star Kamal Hassan, has helped Star India’s Tamil GEC Vijay TV to achieve its highest ever viewership of 571 Gross Rating Points .This is a fitting milestone for Vijay in the journey of connecting deeply with consumers.
The show is one of the biggest to ever have launched in Tamil Nadu, with 36 million viewers sampling it in the first week itself. With a 5.2 TVR (Sun-Fri) in Urban TN and an astounding 7.8 TVR in Chennai, the show has shattered all manner of records.
Star Vijay has seen spectacular growth in viewership over the past six months, owing to multiple shows striking a chord with consumers. In the non-fiction space, Kalakkapovathu Yaaru has become the most successful comedy franchise in Tamil Nadu, with a very large fan base and a consistent 6+ rating week on week. Super Singer and Kings of Comedy Junior have also proven very popular and In the fiction space, Saravanan Meenatchi and Raja Rani have become consistent 5+ TVR shows for the channel, with relatable and inspiring characters.
BiggBossTamil and Brand Refresh takes Vijay TV to new heights
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