Hindi entertainment channel Bindass announced a new music channel ‘Bindass Play’ which will be launched on 1st October. The event took place in Mumbai, India on September 24, 2014. The new channel will cater to music lovers with preppy music for the morning and down tempo music through the night. Bindass Play will play select music based on the choice of the viewers which will be gathered through social media and SMS requests. With the tagline ‘Saath Hain Toh Baat Hain’, the channel is striving to be India’s first crowed sourced channel with its motto: to inspire, to celebrate, to empower.
Sidharth Roy Kapur during the launch of Bindass PlaySidharth Roy Kapur during the launch of Bindass Play
Bindass Play is a premium channel which will be available at a higher package than the other channels. It is distributed across analog and digital and will be available through DTH and MSOs .