Basil
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According to multiple senior executives in top TV networks, members of the broadcasters’ body — Indian Broadcasting Foundation (IBF) — are worried about the implications of the new tariff order by the Telecom Regulatory Authority of India (TRAI), which, staring January 1, will allow viewers to select and pay for the channels they want to watch.
Effectively, the new tariff order will make it difficult for long-tail channels — which do not have much viewership — of broadcasting networks to piggyback on the stronger channels for subscription. This, the executives say, may cause a disruption and disconnection of many channels.
Broadcasters want a TV ratings blackout of upto 2 months
Effectively, the new tariff order will make it difficult for long-tail channels — which do not have much viewership — of broadcasting networks to piggyback on the stronger channels for subscription. This, the executives say, may cause a disruption and disconnection of many channels.
Broadcasters want a TV ratings blackout of upto 2 months
