Thakur
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MUMBAI: The satellite healthcare TV Channel Care World TV, known for exclusively programing shows on health and medicine, will launch the second season of Kya Rahasya Kya Haqeeqat from June 29. The show will pool together the practitioners of Bach Flower Therapy, Inner Child healing, Constellation Works, Graphology and Bio Feedback technology on screen. This 15 episode long second season will air every Wednesday and Thursday at 11 PM.
The channel aims to clarify myths about various alternate medicinal techniques-- a formula that was well- received by the audience and proved successful for the channel in season one, the channel asserts.
“Health and wellness is a vast subject and alternative holistic healing is a relatively lesser known practice. Our endeavor is to explore this facet of healthcare and present to the audiences its benefits and flaws, if any,” says Care World TV MD Ajit Gupta. “The show assumes a talk based demonstration format where practitioners of several alternate healing techniques will attempt to heal patients LIVE on television. It will not only deal with the obvious mental and physical ailments but also hunt for the causative factors of such,” he adds.
The channel follows a unique revenue model wherein, a medicine related firm, a pharmacist brand or hospital can approach the channel with a concept or a topic that wish to educate people about and the channel produces a show for respective client with its creative inputs. According to the sources, the cost of producing a show with channel is between Rs 3 to 5 lacs, and may vary according to location and production requirements. The channel does not have advertisers, though it has a reach of over 20 million households in India.
Kya Rahasya Kya Haqeeqat is a channel’s initiative to showcase real life experiences and subsequent outcomes. The show has costed the channel Rs. 1.5 Lakh per episode. It is shot in channel studios. The current series of Kya Rahasya Kya Haqeeqat took close to five months to complete. This particular show there were 12 members on board for production. The channel says that it shot its shows on high definition format however the broadcast remains in standard definition.
The channel aims to clarify myths about various alternate medicinal techniques-- a formula that was well- received by the audience and proved successful for the channel in season one, the channel asserts.
“Health and wellness is a vast subject and alternative holistic healing is a relatively lesser known practice. Our endeavor is to explore this facet of healthcare and present to the audiences its benefits and flaws, if any,” says Care World TV MD Ajit Gupta. “The show assumes a talk based demonstration format where practitioners of several alternate healing techniques will attempt to heal patients LIVE on television. It will not only deal with the obvious mental and physical ailments but also hunt for the causative factors of such,” he adds.
The channel follows a unique revenue model wherein, a medicine related firm, a pharmacist brand or hospital can approach the channel with a concept or a topic that wish to educate people about and the channel produces a show for respective client with its creative inputs. According to the sources, the cost of producing a show with channel is between Rs 3 to 5 lacs, and may vary according to location and production requirements. The channel does not have advertisers, though it has a reach of over 20 million households in India.
Kya Rahasya Kya Haqeeqat is a channel’s initiative to showcase real life experiences and subsequent outcomes. The show has costed the channel Rs. 1.5 Lakh per episode. It is shot in channel studios. The current series of Kya Rahasya Kya Haqeeqat took close to five months to complete. This particular show there were 12 members on board for production. The channel says that it shot its shows on high definition format however the broadcast remains in standard definition.
