Thakur
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Agra had a healthy carriage market, allowing multi-system operators (MSOs) to be lenient on subscription revenue collections. According to TelevisionPost.com estimates, annual carriage revenue stood at Rs 20 crore (Rs 200 million) before digital addressable system (DAS). After digitisation, the carriage market has started falling and has shrunk to Rs 15 crore (Rs 150 million), according to TelevisionPost.com estimates.
This is set to further drop with Star India stitching content deals only on RIO (Reference Interconnect Offer) basis. Agra carriage market (pre-DAS) – Rs 20 cr Carriage per STB per month is Rs 55 (Pre-DAS).
Carriage revenue post DAS is around Rs 15 cr. Carriage per STB per month has fallen to Rs 41 (Post-DAS) Could fall further with Star going on RIO.
Pay-channel content cost For the MSOs, the content cost is on an upswing after the implementation of DAS in Agra.
Broadcasters have been able to collect more for their content because of subscriber addressability and through their negotiations with MSOs.
Though there is no uniform price charged per STB, we have been able to capture a trend from the content cost paid by local MSO Sea TV Network.
The national MSOs would no doubt be paying less per STB as their deals are stitched at a central level. Sea TV Network’s content cost has increased 30.2 per cent in FY14 over the year-ago period.
With Star going the RIO route, content cost at the net level (total content cost minus carriage revenue) is expected to further climb.
Read more at: http://www.televisionpost.com/cable/carriage-fee-dynamics-in-agra/ | TelevisionPost.com
http://www.televisionpost.com/cable/carriage-fee-dynamics-in-agra/
This is set to further drop with Star India stitching content deals only on RIO (Reference Interconnect Offer) basis. Agra carriage market (pre-DAS) – Rs 20 cr Carriage per STB per month is Rs 55 (Pre-DAS).
Carriage revenue post DAS is around Rs 15 cr. Carriage per STB per month has fallen to Rs 41 (Post-DAS) Could fall further with Star going on RIO.
Pay-channel content cost For the MSOs, the content cost is on an upswing after the implementation of DAS in Agra.
Broadcasters have been able to collect more for their content because of subscriber addressability and through their negotiations with MSOs.
Though there is no uniform price charged per STB, we have been able to capture a trend from the content cost paid by local MSO Sea TV Network.
The national MSOs would no doubt be paying less per STB as their deals are stitched at a central level. Sea TV Network’s content cost has increased 30.2 per cent in FY14 over the year-ago period.
With Star going the RIO route, content cost at the net level (total content cost minus carriage revenue) is expected to further climb.
Read more at: http://www.televisionpost.com/cable/carriage-fee-dynamics-in-agra/ | TelevisionPost.com
http://www.televisionpost.com/cable/carriage-fee-dynamics-in-agra/
