As per my view gubbimari bro Cine 21 Telugu Movie channel was a complete failure thats why instead of completely shutting down the channel they have restarted it as a shopping channel. In this regard they have also partnered with Naaptol so that naaptol can show its add on Telugu Language. But language is not a barrier here as some portion of the add is displayed in English also. Its a good channel for shopaholics. But at the same time sun direct also needs to add more ROI Regional channel as well.