Thakur
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MUMBAI: CNN has been named the number one international news brand according to the latest Ipsos Affluent Survey Asia Pacific, reaching an unrivalled one in three upscale consumers in the region.
CNN is consumed by more affluents in Asia Pacific in all daily, weekly and monthly metrics, as well
as on all platforms of TV, online and mobile.
In India, CNN is the leader amongst international news brands in multiplatform and digital reach, and also accumulates more TV viewers each month than BBC World News.
Among international news brands and across platforms, CNN is the preferred destination for India’s affluent audience, with 20% monthly reach – significantly ahead of the next-placed brand (BBC World News). CNN is also the leading international news brand in terms of monthly TV reach as well as digital (websites & apps) reach, where CNN has a lead of over 50% compared to the next-placed international news brand (BBC World News).
http://www.indiantelevision.com/television/tv-channels/news-broadcasting/cnn-named-number-one-international-news-brand-in-india-and-asia-pacific-141014
CNN is consumed by more affluents in Asia Pacific in all daily, weekly and monthly metrics, as well
as on all platforms of TV, online and mobile.
In India, CNN is the leader amongst international news brands in multiplatform and digital reach, and also accumulates more TV viewers each month than BBC World News.
Among international news brands and across platforms, CNN is the preferred destination for India’s affluent audience, with 20% monthly reach – significantly ahead of the next-placed brand (BBC World News). CNN is also the leading international news brand in terms of monthly TV reach as well as digital (websites & apps) reach, where CNN has a lead of over 50% compared to the next-placed international news brand (BBC World News).
http://www.indiantelevision.com/television/tv-channels/news-broadcasting/cnn-named-number-one-international-news-brand-in-india-and-asia-pacific-141014