'CNN Style' launches on CNN International from 9 April

[Thakur]

‘CNN Style’ is coming to TV screens from 9 April, 15 years after the iconic Elsa Klensch was last on the network, and on the back of style being reimagined for the digital age in 2015 with the launch of cnn.com/style.

The first 30-minute monthly CNN Style show will air on CNN International from 9 April fronted by journalist and author Derek Blasberg. With exclusive access to the biggest names and events, Blasberg will bring the worlds of art, luxury, fashion, autos, architecture and design to life for CNN’s global audience. He will build on the unique legacy of style on CNN – epitomised by the iconic Elsa Klensch who defined style for viewers around the world for over 20 years.

In 2016, ‘CNN Style’ will be at the definitive events in the style calendar – biennales, expos, fashion weeks, design festivals. The launch episode focuses on the contemporary art world, set against the backdrop of Asia’s pre-eminent international art fair, Hong Kong Art Basel.

The show has a lot offer. For example, in her first major international TV interview in almost two years, the undisputed queen of the art world Sheikha Al Mayassa Bint Hamad Bin Khalifa AL- thani, sister of the Emir of Qatar and chairman of the Qatar Museums, speaks to CNN about her role in preserving and growing the family's extraordinary collection of art.

‘CNN Style’ isn’t just a monthly TV show – its multi-media content will feature right across the CNN International network, with new segments and reports all under the ‘CNN Style’ banner. The first of these will be The Invitation – a regular feature that will air in prime time shows CNN Today and The World Right Now with Hala Gorani. Starting on April 20, CNN invites viewers to experience the personal workspace and headspace of the world’s most celebrated creatives, the homes they design, the runways they furnish, the exhibition spaces they fill.

The return to TV follows the successful launch of ‘CNN Style’ on digital in July 2015. Since then, cnn.com/style has become a global destination that has collaborated with guest editors from Olivier Rousteing to Daniel Libeskind and Glenn Lowry, commissioned stylised content for CNN digital platforms and direct to social media, attracted a range of luxury advertisers and built a large audience with an average of 5.5 million unique users every month.


http://www.indiantelevision.com/television/tv-channels/news-broadcasting/cnn-style-launches-on-cnn-international-from-9-april-160406