Thakur
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MUMBAI: The six-year old baby, Colors is on a winning spree. The channel, which snatched Stardust Awards from Sony Entertainment Television (SET) in 2014, has now acquired the television rights to International Indian Film Academy (IIFA) Awards from Star Plus, after 15 years.
With this acquisition, Colors now has both, an Indian and international award show, in its kitty.
The channel has partnered with Wizcraft International Entertainment to acquire complete broadcast rights of the show, which will be held in Kuala Lumpur, Malaysia from 5-7 June, 2015.
Colors will collaborate with IIFA to combine programming and marketing efforts to mount this year’s IIFA on a wider canvas reaching out to more viewers around 135 countries across all screens - TV, mobile and PC.
Colors CEO Raj Nayak said, “Over the years, the IIFA Awards has become a global cultural phenomenon that has put Indian cinema on the global radar and we are proud to be associated with it. With the inclusion of IIFA Awards to our bouquet of offerings, Colors will now curate exceptional entertainment offerings capturing best of Indian film industry. IIFA Weekend will be beamed not only on Colors India but also on our international feeds including Rishtey bringing quality entertainment to our viewers’ fingertips.”
http://www.indiantelevision.com/television/tv-channels/gecs/colors-clinches-iifa-awards-from-star-150415
With this acquisition, Colors now has both, an Indian and international award show, in its kitty.
The channel has partnered with Wizcraft International Entertainment to acquire complete broadcast rights of the show, which will be held in Kuala Lumpur, Malaysia from 5-7 June, 2015.
Colors will collaborate with IIFA to combine programming and marketing efforts to mount this year’s IIFA on a wider canvas reaching out to more viewers around 135 countries across all screens - TV, mobile and PC.
Colors CEO Raj Nayak said, “Over the years, the IIFA Awards has become a global cultural phenomenon that has put Indian cinema on the global radar and we are proud to be associated with it. With the inclusion of IIFA Awards to our bouquet of offerings, Colors will now curate exceptional entertainment offerings capturing best of Indian film industry. IIFA Weekend will be beamed not only on Colors India but also on our international feeds including Rishtey bringing quality entertainment to our viewers’ fingertips.”
http://www.indiantelevision.com/television/tv-channels/gecs/colors-clinches-iifa-awards-from-star-150415
Finally now Colors is :nj
skd
