Colors Infinity to air ‘Orange Is the New Black 4′ under Live Binge
English GEC Colors Infinity will showcase the fourth season of ‘Orange Is the New Black’ on 18 and 19 June, 5 pm, as part of its Live Binge initiative.
Through Live Binge, Colors Infinity offers international content to Indian TV on a real-time basis, giving viewers a chance to watch their favourite show with the rest of the world. The first Live Binge on the channel was ‘Mad Dogs’.
The broadcaster is also hosting a special screening of the premiere episode at The View, Mumbai, on 18 June at 1 pm hours before the LIVE Binge commences on television.
Viacom18 head of marketing, English entertainment cluster Sabrina D’Souza said, “Colors Infinity has consistently provided viewers with disruptive offering through its unique programming and edgy content. Given the popularity of ‘Orange Is the New Black’ among viewers, we are thrilled to showcase on Live Binge its much-awaited Season 4. Through Live Binge, we give die-hard fans an opportunity to watch back-to-back episodes of their favourite show on the same day as viewers in the US.”
‘Orange Is the New Black’ follows the life of Piper Chapman, who is a public relations executive with a flourishing career and a fiancé when her past suddenly catches up to her. In her mid-30s, she is sentenced to a year in a minimum-security women’s prison in Connecticut for her association with a drug runner 10 years earlier. Forced to trade power suits for prison orange, Chapman makes her way through the corrections system and adjusts to life behind bars, making friends with the many eccentric, unusual and unexpected people she meets. Season 4 of ‘Orange Is the New Black’ further delves into the exciting lives of Piper and her fellow inmates.
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English GEC Colors Infinity will showcase the fourth season of ‘Orange Is the New Black’ on 18 and 19 June, 5 pm, as part of its Live Binge initiative.
Through Live Binge, Colors Infinity offers international content to Indian TV on a real-time basis, giving viewers a chance to watch their favourite show with the rest of the world. The first Live Binge on the channel was ‘Mad Dogs’.
The broadcaster is also hosting a special screening of the premiere episode at The View, Mumbai, on 18 June at 1 pm hours before the LIVE Binge commences on television.
Viacom18 head of marketing, English entertainment cluster Sabrina D’Souza said, “Colors Infinity has consistently provided viewers with disruptive offering through its unique programming and edgy content. Given the popularity of ‘Orange Is the New Black’ among viewers, we are thrilled to showcase on Live Binge its much-awaited Season 4. Through Live Binge, we give die-hard fans an opportunity to watch back-to-back episodes of their favourite show on the same day as viewers in the US.”
‘Orange Is the New Black’ follows the life of Piper Chapman, who is a public relations executive with a flourishing career and a fiancé when her past suddenly catches up to her. In her mid-30s, she is sentenced to a year in a minimum-security women’s prison in Connecticut for her association with a drug runner 10 years earlier. Forced to trade power suits for prison orange, Chapman makes her way through the corrections system and adjusts to life behind bars, making friends with the many eccentric, unusual and unexpected people she meets. Season 4 of ‘Orange Is the New Black’ further delves into the exciting lives of Piper and her fellow inmates.
