Colors Infinity tops English entertainment; DD leads HSM news

[TushShar]

MUMBAI: The last week of 2016,
that is, week 52 witnessed
English Entertainment emerging
as the number one gainer in
week 39 of Chrome Data and
Analytics. The sector registered
16.0 per cent opportunity to see
(OTS) and Colors Infinity led the
genre with 45.7 per cent OTS.
Next in the row is Hindi News in
Hindi-speaking market (HSM)
which recorded 14.7 per cent of
OTS with DD News leading the
sector with 98.6 per cent OTS.
English News genre stood at
three number with 10.9 per cent
OTS and Loksabha TV bagged the
first spot with 93.5 per cent OTS.
Hindi Movies genre registered 9.8
per cent OTS across HSM market
with Max in the lead with 93.0 per
cent OTS.
The music segment in the same
market registered 8.6 per cent
OTS with Sony Mix topping the
chart with 91.0 per cent OTS.
Sports, religious and youth
genres are among the losers of
week 51. Sports section across
India bagged 1.4 per cent OTS and
DD sports became the most
viewed channel in that segment
with 91.6 per cent OTS. Religious
genre recorded 1.3 per cent OTS
with Aastha in the lead with 99.0
per cent OTS.
Last in the same category is the
youth genre across Hindi-
speaking market with 0.4 per cent
OTS and Channel V registered 89.0
per cent OTS


Colors Infinity tops English entertainment; DD leads HSM news | Indian Television Dot Com