ShivRaj
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In the past two months, Hindi GEC Colors has initiated several changes in its programming line-up by introducing some new shows spanning different genres. Adding yet another show to its offering, the channel is set to launch a new mythological drama, ‘Karmphal Data Shani’, on 7 November, which will air from Monday to Friday at 9 pm.
‘Karmphal Data Shani’ is not going to replace any existing show, because the slot has remained vacant since the conclusion of ‘Chakravartin Ashoka’ in October. For more than a month, Colors has filled the slot by extending the timing of their shows ‘Shakti’ and ‘Udaan’ by 15 minutes each.
Produced by Siddharth Tewary and Swastik Productions, the show seeks to clear all misconceptions about Lord Shani by revealing his true nature to those who have grown up fearing him.
“’Karmphal Data Shani’ is unlike anything that has been seen on Indian television in the past. Producers Siddharth Tewary and Swastik Productions have an impeccable track record when it comes to executing such stories and giving scale to the vision,” says Colors programming head Manisha Sharma.
The channel had its fair share of anxiety about the show, and the biggest challenge was shooting in Ladakh during the extended monsoons. Casting, location scouting, putting together a team of writers and technicians, designing the sets, VFX graphics and producing a show within six months were also some of the other factors that added to the producers’ general anxiety.
Speaking about the show’s casting, Sharma said, “For any show, especially for a show like ‘Karmphal Data Shani’, casting is very important. We had to first minutely take note of the traits of the characters, and then conduct extensive auditions, in order to ensure that our on-screen depiction is precise. The casting was decided jointly by Colors’ creative team and the production house.”
The channel’s marketing team has devised a detailed plan across multiple vehicles including OOH, print, electronic, radio and on-ground activations across priority markets. The team has also come up with a special digital promotional strategy by dismissing myths and misconceptions surrounding Lord Shani on social media platforms.
The channel has already roped in Dabur Chyawanprash as the presenting sponsor and is in discussion with other potential sponsors for the show.
Colors to launch mythological show ‘Karmphal Data Shani’ on 7 Nov | TelevisionPost.com
‘Karmphal Data Shani’ is not going to replace any existing show, because the slot has remained vacant since the conclusion of ‘Chakravartin Ashoka’ in October. For more than a month, Colors has filled the slot by extending the timing of their shows ‘Shakti’ and ‘Udaan’ by 15 minutes each.
Produced by Siddharth Tewary and Swastik Productions, the show seeks to clear all misconceptions about Lord Shani by revealing his true nature to those who have grown up fearing him.
“’Karmphal Data Shani’ is unlike anything that has been seen on Indian television in the past. Producers Siddharth Tewary and Swastik Productions have an impeccable track record when it comes to executing such stories and giving scale to the vision,” says Colors programming head Manisha Sharma.
The channel had its fair share of anxiety about the show, and the biggest challenge was shooting in Ladakh during the extended monsoons. Casting, location scouting, putting together a team of writers and technicians, designing the sets, VFX graphics and producing a show within six months were also some of the other factors that added to the producers’ general anxiety.
Speaking about the show’s casting, Sharma said, “For any show, especially for a show like ‘Karmphal Data Shani’, casting is very important. We had to first minutely take note of the traits of the characters, and then conduct extensive auditions, in order to ensure that our on-screen depiction is precise. The casting was decided jointly by Colors’ creative team and the production house.”
The channel’s marketing team has devised a detailed plan across multiple vehicles including OOH, print, electronic, radio and on-ground activations across priority markets. The team has also come up with a special digital promotional strategy by dismissing myths and misconceptions surrounding Lord Shani on social media platforms.
The channel has already roped in Dabur Chyawanprash as the presenting sponsor and is in discussion with other potential sponsors for the show.
Colors to launch mythological show ‘Karmphal Data Shani’ on 7 Nov | TelevisionPost.com
