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MUMBAI: Colors has taken the broadcast rights of the Indian version of the People's Choice Awards (PCA), the American awards show that recognises people and the work of popular culture.
Through its exclusive license distribution partner Mark Burnett's One Three Media, the People's Choice Awards franchise owner, Procter & Gamble (P&G) Entertainment has licensed the show format to Bulldog Media & Entertainment.
India is the first country outside of the US to have its own version of the popular American awards which is being held annually since 1975.
The annual People's Choice Awards gives fans a chance to honour their favourite entertainers across 29 categories through a public voting process. Voting lines are open till 21 October through official website. The People's Choice Awards will be a celebration of the various shades of entertainment, honoring exceptional talent across Bollywood, Music, Television and Sports.
Leading media research and analytics company Ormax Media are the knowledge partners for People's Choice Awards 2012. The nominees were selected based on consumer research data collected by Ormax Media over the last year, through their syndicated products Cinematix (films), Showbuzz & Characters India Loves (television) and Heartbeats (music).
The glittering evening will see performances by the celebrity brigade - Madhuri Dixit, newlyweds Saif-Kareena, Priyanka Chopra, Sonu Nigam, Parineeti Chopra, Ram Kapoor and Sakshi Tanwar amongst others. The ever charming Ayushmann Khurana will take on as the host for the awards and will be seen cracking-up the audiences with his comic style.
Commenting on the launch of People's Choice Awards in India, Colors CEO Raj Nayak said, "The Indian television space has witnessed multiple international entertainment formats. However, Colors goes one step forward as we, for the first-time-ever, present an international awards format that's based on public voting entirely honoring top entertainers across categories like movies, music, television and sports. The awards are completely democratic, uniting all mediums of entertainment on one common platform."
P&G Head - Brand Communications Deepa Vaidyanathan said, "We have been associated & own the People's Choice Awards for close to four decades and are excited to now bring it to India. Our no: 1 priority is to delight our consumer by offering her varied experiences where we can not only serve her but also listen to her. The People's Choice Awards globally & now in India offers us that opportunity to hear about our consumer's choices & reward her in return by giving her an opportunity to shine with the stars. Our consumers in North America have had a chance to star with Johnny Depp, Jennifer Aniston & Katy Perry & we are certain that India will give them an equally if not better shot at fame!"
Bulldog Media & Entertainment co-founder and MD Akash Sharma said, "We are immensely excited to bring the People's Choice Awards, one of America's most successful award show franchises to India. Specially adapted for the Indian audience, the People's Choice Awards will have sports as a genre for the first time in addition to music, television and movies. In the U.S., the fans cast over 230 million votes last year across PeoplesChoice.Com and social media. In India, the People's Choice Awards will now be one of the major awards shows truly driven by public voting - making them completely of the people, by the people and for the people."
Pantene is the title sponsor of the event while Ariel, Olay and Gillette are associate sponsors.
Indiantelevision.com > News Headlines > Colors to telecast Indian version of People's Choice Awards
Through its exclusive license distribution partner Mark Burnett's One Three Media, the People's Choice Awards franchise owner, Procter & Gamble (P&G) Entertainment has licensed the show format to Bulldog Media & Entertainment.
India is the first country outside of the US to have its own version of the popular American awards which is being held annually since 1975.
The annual People's Choice Awards gives fans a chance to honour their favourite entertainers across 29 categories through a public voting process. Voting lines are open till 21 October through official website. The People's Choice Awards will be a celebration of the various shades of entertainment, honoring exceptional talent across Bollywood, Music, Television and Sports.
Leading media research and analytics company Ormax Media are the knowledge partners for People's Choice Awards 2012. The nominees were selected based on consumer research data collected by Ormax Media over the last year, through their syndicated products Cinematix (films), Showbuzz & Characters India Loves (television) and Heartbeats (music).
The glittering evening will see performances by the celebrity brigade - Madhuri Dixit, newlyweds Saif-Kareena, Priyanka Chopra, Sonu Nigam, Parineeti Chopra, Ram Kapoor and Sakshi Tanwar amongst others. The ever charming Ayushmann Khurana will take on as the host for the awards and will be seen cracking-up the audiences with his comic style.
Commenting on the launch of People's Choice Awards in India, Colors CEO Raj Nayak said, "The Indian television space has witnessed multiple international entertainment formats. However, Colors goes one step forward as we, for the first-time-ever, present an international awards format that's based on public voting entirely honoring top entertainers across categories like movies, music, television and sports. The awards are completely democratic, uniting all mediums of entertainment on one common platform."
P&G Head - Brand Communications Deepa Vaidyanathan said, "We have been associated & own the People's Choice Awards for close to four decades and are excited to now bring it to India. Our no: 1 priority is to delight our consumer by offering her varied experiences where we can not only serve her but also listen to her. The People's Choice Awards globally & now in India offers us that opportunity to hear about our consumer's choices & reward her in return by giving her an opportunity to shine with the stars. Our consumers in North America have had a chance to star with Johnny Depp, Jennifer Aniston & Katy Perry & we are certain that India will give them an equally if not better shot at fame!"
Bulldog Media & Entertainment co-founder and MD Akash Sharma said, "We are immensely excited to bring the People's Choice Awards, one of America's most successful award show franchises to India. Specially adapted for the Indian audience, the People's Choice Awards will have sports as a genre for the first time in addition to music, television and movies. In the U.S., the fans cast over 230 million votes last year across PeoplesChoice.Com and social media. In India, the People's Choice Awards will now be one of the major awards shows truly driven by public voting - making them completely of the people, by the people and for the people."
Pantene is the title sponsor of the event while Ariel, Olay and Gillette are associate sponsors.
Indiantelevision.com > News Headlines > Colors to telecast Indian version of People's Choice Awards
