JitendraKumar
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Hitherto ruled by AXN and Zee Café, the English entertainment genre is seeing Star emerge as a formidable player with channels such as STAR World SD, HD, FX, Fox Crime and Star World Premiere HD garnering considerable share of eyeballs
Over the years, the English GEC space in India has seen a lot of action – with newer channels coming in and the audiences becoming fastidious and looking for better access to international content. Apart from good content, broadcasters have had to dish out the latest and most trending content to viewers in India who are, today, more aware and demanding.
There was a time, when the English entertainment genre was ruled by channels like AXN and Zee Café, but in the present scenario, Star’s line-up of English GECs, such as Star World SD, HD, FX, Fox Crime and the premium destination for the newest and the latest in English Entertainment- Star World Premiere HD, is usurping formidable share of the viewership pie. In fact, advertisers too are waking up to the potential of these channels in India. According to the 2014 Assocham report, this genre has grown to be a high stake property and commands an advertising share of 1.7%, owing to increase in spends by advertisers of luxury and premium products/services.
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Over the years, the English GEC space in India has seen a lot of action – with newer channels coming in and the audiences becoming fastidious and looking for better access to international content. Apart from good content, broadcasters have had to dish out the latest and most trending content to viewers in India who are, today, more aware and demanding.
There was a time, when the English entertainment genre was ruled by channels like AXN and Zee Café, but in the present scenario, Star’s line-up of English GECs, such as Star World SD, HD, FX, Fox Crime and the premium destination for the newest and the latest in English Entertainment- Star World Premiere HD, is usurping formidable share of the viewership pie. In fact, advertisers too are waking up to the potential of these channels in India. According to the 2014 Assocham report, this genre has grown to be a high stake property and commands an advertising share of 1.7%, owing to increase in spends by advertisers of luxury and premium products/services.
Read More
