Thakur
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Marketing is in transition and the consumer journey is getting increasingly complex due to the increase in the number of channels. Consumers are now constantly interacting with brands and hence, marketing is now ‘always on.’
Difficulty in discerning actionable information from an expanding set of data and technology, confusion around terminology and jargon, multiple answers to a single business question, the need for faster, smarter predictive insights is what gave birth to Gain Theory.
The company, with three key hubs in New York, London and Bengaluru was born when WPP decided to merge two of its existing companies in order to help marketing and insight professionals solve their pain points.
Speaking to Indiantelevision.com about how the company helps marketers resolve their concerns, Gain Theory worldwide CEO Jason Harrison says, “What we do in the context of marketing is that we don’t necessarily do analytics around the operational aspect of businesses or operations in the supply chain, we instead focus on our unique expertise, which is understanding the knowledge of data and measurements with various event analytics, techniques and approaches, to help marketers arrive at their marketing tactics and whatever they are trying to accomplish.”
With its three centers, Gain Theory is keen to help marketers from all possible markets. However, with marketing being its focus, the company doesn’t plan to target any particular category of clients.
http://www.indiantelevision.com/mam/marketing/data-analytics-global-potential-stands-at-30-billion-gain-theory-s-muthuraman-150525
Difficulty in discerning actionable information from an expanding set of data and technology, confusion around terminology and jargon, multiple answers to a single business question, the need for faster, smarter predictive insights is what gave birth to Gain Theory.
The company, with three key hubs in New York, London and Bengaluru was born when WPP decided to merge two of its existing companies in order to help marketing and insight professionals solve their pain points.
Speaking to Indiantelevision.com about how the company helps marketers resolve their concerns, Gain Theory worldwide CEO Jason Harrison says, “What we do in the context of marketing is that we don’t necessarily do analytics around the operational aspect of businesses or operations in the supply chain, we instead focus on our unique expertise, which is understanding the knowledge of data and measurements with various event analytics, techniques and approaches, to help marketers arrive at their marketing tactics and whatever they are trying to accomplish.”
With its three centers, Gain Theory is keen to help marketers from all possible markets. However, with marketing being its focus, the company doesn’t plan to target any particular category of clients.
http://www.indiantelevision.com/mam/marketing/data-analytics-global-potential-stands-at-30-billion-gain-theory-s-muthuraman-150525
