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All channels of public broadcaster Doordarshan including DD National, DD Sports, DD News, DD Bharati and DD Kisan are finding themselves among the lower rung channels in the ladder as per BARC data.
The channels have not been able to increase their viewership despite a boost from the government in the budget as well as recruitments.
A report in the Economic Times states that, according to BARC, DD National is 13th of 15 entertainment channels while DD Sports is 10th of 13 sports channels.
DD News is eighth of 14 news channels while DD Bharati is 10th in the list of 11 culture channels. The newly launched DD Kisan is ninth on the list of 11 channels in the same category.
The 67 regional channels of DD show dismal ratings with most having the least viewership in the respective categories. These include DD Urdu, DD Bangla, DD Girnar, DD Kashir, DD Marathi and DD Odiya.
The study was conducted in the period between 18 May and 8 June, adds the report, further mentioning that despite the government seeking to give a boost to Doordarshan by recruiting expert consultants and increasing its budget, the data show that viewership of the pubcaster’s channels remains poor.
However, Prasar Bharati CEO Jawhar Sircar told ET that the BARC data was skewed as it did not cover 40 per cent of the country.
A better picture would be provided by the complete report when it comes out. “Most rural areas are left out in this rollout. We are not saying that we will be on top after the complete data comes out but it will be a fairer analysis,” he said.
Meanwhile, Ministry of Information and Broadcasting officials told ET that they were aware of the report of DD’s viewership was not picking up.
Read more at:
http://www.televisionpost.com/television/dd-channels-among-lower-rung-of-ladder-in-barc-data-despite-govt-boost/
The channels have not been able to increase their viewership despite a boost from the government in the budget as well as recruitments.
A report in the Economic Times states that, according to BARC, DD National is 13th of 15 entertainment channels while DD Sports is 10th of 13 sports channels.
DD News is eighth of 14 news channels while DD Bharati is 10th in the list of 11 culture channels. The newly launched DD Kisan is ninth on the list of 11 channels in the same category.
The 67 regional channels of DD show dismal ratings with most having the least viewership in the respective categories. These include DD Urdu, DD Bangla, DD Girnar, DD Kashir, DD Marathi and DD Odiya.
The study was conducted in the period between 18 May and 8 June, adds the report, further mentioning that despite the government seeking to give a boost to Doordarshan by recruiting expert consultants and increasing its budget, the data show that viewership of the pubcaster’s channels remains poor.
However, Prasar Bharati CEO Jawhar Sircar told ET that the BARC data was skewed as it did not cover 40 per cent of the country.
A better picture would be provided by the complete report when it comes out. “Most rural areas are left out in this rollout. We are not saying that we will be on top after the complete data comes out but it will be a fairer analysis,” he said.
Meanwhile, Ministry of Information and Broadcasting officials told ET that they were aware of the report of DD’s viewership was not picking up.
Read more at:
http://www.televisionpost.com/television/dd-channels-among-lower-rung-of-ladder-in-barc-data-despite-govt-boost/
