DD Kisan set for launch on 26 May!

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DD Kisan set for launch on May 26

NEW DELHI: Keen to counter criticism on the land acquisition bill, the government is all set to launch DD Kisan -- India's first 24x7 channel for farmers. While the channel has been in the works for about a year, it was announced in the 2014 Union Budget, its biggest challenge will be to put the government's point of view on the land acquisition bill to counter the opposition's "pro-corporate, anti-poor'' stance.

Sources said PM Narendra Modi could launch the channel at a farmers' rally in Uttar Pradesh on May 26 to commemorate one year of the NDA government. However, a final decision is yet to be taken on the issue.

Some of the components planned for the channel include a ticker from the National Commodity and Derivatives Exchange, daily market rates for commodities and weather updates. Sources said it would also support campaigns by other ministries like the agriculture ministry campaign to adopt crop diversification to enable farmers to get out of the debt trap.

"The channel will provide intensive messaging for alternative crop patterns from agricultural experts to move out of specific crops and invest in others,'' a source said. The channel is also expected to talk about government campaigns like 'Beti Bachao, Beti Padhao' on improving the child s#x ratio and Swachch Bharat.

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