rahul1117kumar
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Pubcaster Doordarshan, with the aim increasing its TRPs (television rating points) has decided to telecast golden oldies -- Mahabharat and Ramayan kind of mega serials. These mega-serials were not telecast in the past several years.
By airing mega serials based on Indian mythology, Prasar Bharati hopes that Doordarshan may gain significant revenue as there is a ready market for such serials which had been money-spinners for Doordarshan. Although a number of private television channels had been trying to follow the Doordarshan formula of telecasting serials based on Indian mythology, they had been unable to generate the kind of following that the pubcaster had had.
DD may seek mythological serial producers at 'premium,' plan to revive Ramayans under way | Indian Television Dot Com
By airing mega serials based on Indian mythology, Prasar Bharati hopes that Doordarshan may gain significant revenue as there is a ready market for such serials which had been money-spinners for Doordarshan. Although a number of private television channels had been trying to follow the Doordarshan formula of telecasting serials based on Indian mythology, they had been unable to generate the kind of following that the pubcaster had had.
DD may seek mythological serial producers at 'premium,' plan to revive Ramayans under way | Indian Television Dot Com