DEN Networks, Snapdeal float JV for a home shopping TV channel

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MUMBAI: India’s premier cable TV distribution and e-commerce companies are joining hands to create a home shopping television channel, indicating how fast this segment of business is growing in a country that boasts a thriving middle-class and a huge young population.Sameer Manchanda promoted-DEN Networks and Snapdeal.com’s parent companyJasper Infotech are floating a joint-venture (JV) company with each holding 50 per cent share.

The JV will launch a TV channel which will be used as a marketplace for facilitating the sale of branded and unbranded merchandise and services, including vouchers offered by third-party sellers.“We will apply for approval from the Foreign Investment Promotion Board (FIPB).
The launch of the channel will not take long after we get the necessary approvals,” said a source in the company.

http://www.televisionpost.com/cable/den-networks-snapdeal-float-jv-for-a-home-shopping-tv-channel/
 
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