DEN to use Wipro’s cloud-based platform for SMS and billing

[Deepu]

Multi-system operator (MSO) DEN Networks has commissioned Wipro to provide end-to-end fully managed solutions to enhance customer experience for its cable and broadband subscribers. The 10-year agreement is aimed at accelerating DEN’s evolution from being a B2B to a B2C organisation. DEN will use Wipro’s cloud-based platform for the subscriber management system (SMS), billing, customer relationship management, inventory management and online payments. The cloud-based platform will use an extendible patented model that consolidates all subscriber, product, service and infrastructure-based operational data, allowing operators to reliably and rapidly create and manage a wider range of residential and business products that deliver increased operational efficiency and a greater user experience. Wipro Infotech chief executive Soumitro Ghosh said, “We are delighted to be chosen as a strategic partner for DEN. Wipro will leverage its extensive experience in business and technology transformation, combined with platform-driven integrated delivery of IT to ensure we deliver a robust, flexible and scalable infrastructure to help DEN do business better.” Wipro SVP and business head of global communications Anil K. Jain said, “This partnership will enable both the companies to meet the changing needs of the customer, providing them with more choices and market solutions, using a blend of onboard and cloud-based distributed analytics. Our user-centric architecture and expertise in the broadband and cable space will help DEN Networks engage with customers at a deeper level.” The Wipro tie-up will help DEN to provide its customers, local cable operators (LCOs) and partners with efficient services in real time, thereby ensuring continuous engagement and zero downtime. The initiative will also help DEN to streamline the deployment of its next-generation services and provide quicker service activation, accurate rating and billing, and excellent customer service. This agreement will allow DEN to offer SMS and BSS user-friendly solutions that will allow cable operators to deliver more personalised and sophisticated services to cable and broadband subscribers at sharply improved delivery time. DEN Networks COO MG Azhar said, “As the industry continuously evolves, it is imperative to drive innovations for an enhanced customer experience. This initiative will help us connect better with our customers, and meet operators’ demand for quicker and accurate dissemination of a variety of services, thereby driving increased loyalty, adoption and efficiency. We are looking at automating our backend processes as a part of this deal, to provide a seamless subscriber experience and build customer loyalty.”

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