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Following its successful sponsorship of CNN’s The Circuit, DHL is extending its brand campaign with the network spanning multiple platforms and new CNN feature strand Traders.
CNN is DHL’s exclusive international media partner as the leading logistics company positions its solutions to a wide range of global businesses – from large enterprises to SMEs. The campaign includes sponsorship of The Circuit andTraders linear TV content and all online components on CNN.com and CNN Money, as well as spot advertising across the network.
DHL is expanding its relationship with CNN due to the results delivered through its existing campaign focused around The Circuit. This relationship is built on CNN’s commitment to delivering a wide range of brand, advertising and content solutions that meet DHL’s marketing objectives, and CNN’s reach amongst the global business community.
DHL’s new sponsorship is of Traders, a feature strand that tells the extraordinary stories of trading goods and services worldwide. Covering the human stories behind the global import and export markets, Traders is a segment airing fortnightly from 19 May during CNN International’s The Business View with Nina Dos Santos. DHL branding also runs exclusively on a Traders microsite hosted on CNN Money, combining video content with a wide range of additional interactive and informative elements.
The renewed sponsorship of The Circuit sees DHL enter its third year of connecting with fans of one of CNN International’s most popular sports shows following a successful 2014. This programme spans every facet of F1 that appeals to an upscale, informed and passionate audience – from precision technology and performance, to business and strategy, to human endeavour and achievement.
http://www.indiantelevision.com/television/tv-channels/news-broadcasting/dhl-increases-global-visibility-with-multi-platform-campaign-on-cnn-150523
CNN is DHL’s exclusive international media partner as the leading logistics company positions its solutions to a wide range of global businesses – from large enterprises to SMEs. The campaign includes sponsorship of The Circuit andTraders linear TV content and all online components on CNN.com and CNN Money, as well as spot advertising across the network.
DHL is expanding its relationship with CNN due to the results delivered through its existing campaign focused around The Circuit. This relationship is built on CNN’s commitment to delivering a wide range of brand, advertising and content solutions that meet DHL’s marketing objectives, and CNN’s reach amongst the global business community.
DHL’s new sponsorship is of Traders, a feature strand that tells the extraordinary stories of trading goods and services worldwide. Covering the human stories behind the global import and export markets, Traders is a segment airing fortnightly from 19 May during CNN International’s The Business View with Nina Dos Santos. DHL branding also runs exclusively on a Traders microsite hosted on CNN Money, combining video content with a wide range of additional interactive and informative elements.
The renewed sponsorship of The Circuit sees DHL enter its third year of connecting with fans of one of CNN International’s most popular sports shows following a successful 2014. This programme spans every facet of F1 that appeals to an upscale, informed and passionate audience – from precision technology and performance, to business and strategy, to human endeavour and achievement.
http://www.indiantelevision.com/television/tv-channels/news-broadcasting/dhl-increases-global-visibility-with-multi-platform-campaign-on-cnn-150523
