Digitisation and the ratings game

[Karthik]

When mandatory digitisation kicks in, it could affect the ratings of TV programmes. As people flirt with a new content landscape, the television rating points (TRP ratings) of several shows could change, feel experts. TRP is a tool to judge which programmes are viewed the most — across time belts, age group and social economic class, to enable advertisers to place their ads suitably.


http://www.thehindubusinessline.com/industry-and-economy/marketing/article3456379.ece?homepage=true&ref=wl_home

 

[Bapun]

Well Big CBS channels are nice but we can get it on some cables & RDTV only provodinig. Hope to see Big CBS channels in other networks.


dreamdth

 

[Karthik]

Big cbs channels also coming in dishtv and sundirect.

 

[Bapun]

That's good news.


dreamdth

 

[mystic]

Big cbs channels also coming in dishtv and sundirect.

Yes karthik.. BIG CBS is already available in DishTV & Sun Direct..... :tup

Big CBS Prime, Spark & Love available on RDTV, ADTV, Sun TV & Dish TV.
Videocon D2h has Big CBS Prime.
Only TataSky don't have any Big CBS channel :wall

 

[iS THAT ME]

Wait, what does this topic has got to do with big cbs channels ?

This is going way off topic...


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[mystic]

Wait, what does this topic has got to do with big cbs channels ?

This is going way off topic...


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Ok... will continue on with current topic of digitization effects on channels....

But with digitization, it will help channels like Big CBS to reach more home. As we all know due to some unknown reason some DTH operators (like TataSky here) are not allowing channels from other DTH platform (like Big CBS from Reliance) on their own platform.
:c

 

[iS THAT ME]

Ooh ya...now i get the connection...
Adtv has some big cbs channels. Yes, with digitization, surely the penetration of these type of channels will increase


ON TOPIC :
definitely trp will change coz people will have new things to fiddle with !
I thing it will have adverse effect on content provider and their revenues...



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[Greatkarthik]

@ITM
Big cbs head is talking about digitisation in the thread.

 

[iS THAT ME]

Re: RE: Digitisation and the ratings game

Thanks...
One has to go to the source to figure that out...lol...lol...

@ITM
Big cbs head is talking about digitisation in the thread.

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