Thakur
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Discovery is embarking on its newest global social activation effort – a comprehensive worldwide initiative and campaign focused on species conservation tied to Discovery Channel’s 2 December global television premiere of Racing Extinction, a film by Academy Award-winning director Louis Psihoyos.
Discovery continues its legacy of exploring and celebrating the wonders of our planet with the groundbreaking film, and extends past it with this global campaign that empowers viewers to make a positive impact on the world.
The Racing Extinction campaign will launch with new content, a dedicated digital platform, an education curriculum and calls to action that encourage consumers to pledge their commitment to do “1Thing” to save the planet and its creatures. The mission of the campaign is long-term reduction of both carbon emissions and consumer demand for endangered species.
In India, a nationwide outreach to press, social media, and schools, and a mobile marketing campaign is in the works.
http://www.indiantelevision.com/television/tv-channels/factual-and-documentary/discovery-rolls-out-global-initiative-campaign-on-species-conservation-151201
Discovery continues its legacy of exploring and celebrating the wonders of our planet with the groundbreaking film, and extends past it with this global campaign that empowers viewers to make a positive impact on the world.
The Racing Extinction campaign will launch with new content, a dedicated digital platform, an education curriculum and calls to action that encourage consumers to pledge their commitment to do “1Thing” to save the planet and its creatures. The mission of the campaign is long-term reduction of both carbon emissions and consumer demand for endangered species.
In India, a nationwide outreach to press, social media, and schools, and a mobile marketing campaign is in the works.
http://www.indiantelevision.com/television/tv-channels/factual-and-documentary/discovery-rolls-out-global-initiative-campaign-on-species-conservation-151201
