Dish TV collaborates with ARC to Champion E-Waste Awareness with Engaging Community Initiatives

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Dish TV collaborates with ARC to Champion E-Waste Awareness with Engaging Community Initiatives,

India, 11 November, 2024:

In a significant step toward promoting environmental awareness and
responsible e-waste management, Dish TV, one of India’s leading content distribution companies, has
partnered with ARC, an educational social impact startup, This collaboration addresses the urgent issue
of e-waste and encourages communities to adopt sustainable practices. As a brand committed to
sustainability, Dish TV focuses on initiatives that positively impact the social and economic development
of the communities it serves, further strengthening its mission to uplift these communities,

Dish TV and ARC launched their first e-waste drive at DPS Greater Faridabad, engaging over 700 students,
teachers, and the school principal in a community effort to combat e-waste. This drive is part of a larger
vision to equip future generations with the knowledge to make environmentally sound decisions,

The initiative aims to educate students on the harmful impacts of e-waste on health and the environment.
Through interactive workshops and hands-on activities, the program encourages critical thinking about
their actions' effects on the planet. It focuses on responsible disposal methods for discarded electronics,
helping students recognize their roles in creating a sustainable future,

A highlight of the campaign is ‘Diwali Defenders,’ a creative comic featuring young superheroes called the
E-waste Warriors. This engaging concept promotes a ‘waste-free Diwali,’ encouraging students to bring
old e-waste to school for responsible disposal. These young ‘defenders’ serve as role models, inspiring
peers to lead environmental change in a fun way. The comic illustrates Dish TV’s commitment to making
complex issues like e-waste management relatable for students,

Official pdf file,
 
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