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Dish TV-d2h combine to launch new OTT service
MUMBAI: TV distribution behemoth Dish TV, which now includes Videocon d2h, is planning to launch an expanded over the top (OTT) offering to allow the subscribers of the two DTH brands to access content on the go.
The new OTT service will also have a lot of short-format digital content apart from live TV channels. “The OTT service has to provide specific content basis our understanding of what our TG is looking for and what is the position of our OTT service. Accordingly, we will be tying up on the content side and providing specialised content which will be available only on this platform,” Dua stated.
Dua said that the company will continue with both the brands for the foreseeable future as each brand has its own unique strength. “Both the brands complement each other. d2h is strong in South while Dish TV is strong in East. In North and West, both the brands are equally strong,” he noted
MUMBAI: TV distribution behemoth Dish TV, which now includes Videocon d2h, is planning to launch an expanded over the top (OTT) offering to allow the subscribers of the two DTH brands to access content on the go.
The new OTT service will also have a lot of short-format digital content apart from live TV channels. “The OTT service has to provide specific content basis our understanding of what our TG is looking for and what is the position of our OTT service. Accordingly, we will be tying up on the content side and providing specialised content which will be available only on this platform,” Dua stated.
Dua said that the company will continue with both the brands for the foreseeable future as each brand has its own unique strength. “Both the brands complement each other. d2h is strong in South while Dish TV is strong in East. In North and West, both the brands are equally strong,” he noted
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