Look when you understand the dth players you gets to know that one dth company will not going to give what you want, if you take dishtv's example there doing business to promote Zee Network every channel of Zee network is available in dishtv if you love Zee Network then dishtv is the platform, if you like star sports or star network channel then go ahead with Tata(Sky even if they don't have a space they will give Star's channel the similar thing is with Sun Network and the reason RDTV born is because they have a Big plan to launch Big Network now the rest ADTV which is obvious that Airtel want there business expansion and lastly Videocon they are picking the famous channel and they not related with any media so thats made them no. 1.