JitendraKumar
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NEW DELHI: Leading direct-to-home operator Dish TVhas turned profitable after a decade of being in the business. Its Chief Operating Officer Salil Kapoorsaid Dish TV is also the first DTHcompany in India to have come out of the red with a net profit of Rs 3.5 crore in the fourth quarter of 2014-2015.Edited excerpts...
What took Dish TV become the first DTH company to make profits?
Our constant focus on improving our revenue with differential pricing and innovative offerings. New launches like Zing, and out-of-box recording - DishOnline, a full-fledged OTT (Over the top) streaming application, contributed. Also, mindful investments like lowering HD tiering only when box price of HD and SD reduced drastically.
What does it mean for the industry?
DTH is a capital-intensive business, almost as much as setting up an infrastructure facility. Moreover, the industry has been burdened with heavy taxation. It must also be noticed that it took us 11 years to break even, which is unfortunately very long for any business to carry on without collapsing.
Did digitisation help in any way?
Digitisation did help in creating the overall awareness about digital technology and better content viewing but according to us, the ecosystem, which should have been created, lacked in a big way from the government.
What are the expansion plans for the next three years?
We currently hold 26% market with 12.9 million subscribers (net). Last year, we added about 1.5 million subscribers (net). Our aim is to constantly challenge ourselves and better the last benchmark set by us in all the regions.
Is the company looking to raise money from the market or other investors?
No, we are fully equipped and comfortable to meet our needs and demands and don't need to raise any fresh equity.
How much money was invested in the company in the past ten years?
The total investment has been around Rs 4000 crore so far.
Will Shahrukh Khancontinue to be the brand ambassador?
He has been our brand ambassador since 2007; needless to say that there's no greater person in Bollywoodwith wider appeal than him. We see a great brand resemblance in his personality and will continue with him.
Dish in numbers
Number of channels -- Over 490 channels and services including over 40 HD channels
Number of subscribers -- 12.9 million
Market share --- 26 %
Quarter ended March 2014
Net profit Rs 35 crore v/s net loss of Rs 149 crore last year
Total Income (Operating Revenues + Other income) -- Rs 768.4 crore v/s Rs 657 crore
For the year ended March 2014
Net profit Rs 3.1 crore v/s net loss of Rs 157.6 crore previous year (2013-2014)
Total Income (Operating Revenues + Other income)-- Rs 2,845.1 crore vs Rs 2,573.9 crore
http://m.economictimes.com/opinion/interviews/dish-tv-is-the-first-dth-company-in-india-to-have-come-out-of-the-red-salil-kapoorcoo/articleshow/47601824.cms
What took Dish TV become the first DTH company to make profits?
Our constant focus on improving our revenue with differential pricing and innovative offerings. New launches like Zing, and out-of-box recording - DishOnline, a full-fledged OTT (Over the top) streaming application, contributed. Also, mindful investments like lowering HD tiering only when box price of HD and SD reduced drastically.
What does it mean for the industry?
DTH is a capital-intensive business, almost as much as setting up an infrastructure facility. Moreover, the industry has been burdened with heavy taxation. It must also be noticed that it took us 11 years to break even, which is unfortunately very long for any business to carry on without collapsing.
Did digitisation help in any way?
Digitisation did help in creating the overall awareness about digital technology and better content viewing but according to us, the ecosystem, which should have been created, lacked in a big way from the government.
What are the expansion plans for the next three years?
We currently hold 26% market with 12.9 million subscribers (net). Last year, we added about 1.5 million subscribers (net). Our aim is to constantly challenge ourselves and better the last benchmark set by us in all the regions.
Is the company looking to raise money from the market or other investors?
No, we are fully equipped and comfortable to meet our needs and demands and don't need to raise any fresh equity.
How much money was invested in the company in the past ten years?
The total investment has been around Rs 4000 crore so far.
Will Shahrukh Khancontinue to be the brand ambassador?
He has been our brand ambassador since 2007; needless to say that there's no greater person in Bollywoodwith wider appeal than him. We see a great brand resemblance in his personality and will continue with him.
Dish in numbers
Number of channels -- Over 490 channels and services including over 40 HD channels
Number of subscribers -- 12.9 million
Market share --- 26 %
Quarter ended March 2014
Net profit Rs 35 crore v/s net loss of Rs 149 crore last year
Total Income (Operating Revenues + Other income) -- Rs 768.4 crore v/s Rs 657 crore
For the year ended March 2014
Net profit Rs 3.1 crore v/s net loss of Rs 157.6 crore previous year (2013-2014)
Total Income (Operating Revenues + Other income)-- Rs 2,845.1 crore vs Rs 2,573.9 crore
http://m.economictimes.com/opinion/interviews/dish-tv-is-the-first-dth-company-in-india-to-have-come-out-of-the-red-salil-kapoorcoo/articleshow/47601824.cms
