Dish TV to provide audience measurement data through hybrid STBs ..

[Rom1moR]

March 5, 2018

MUMBAI: Leading direct to home (DTH) operator Dish TV has said that it is in the advanced stage of deploying return path data (RPD) technology in its hybrid set top boxes (STBs).

Till date, Dish TV has deployed around 3 million Hybrid STBs in the market. Upon implementation of the RPD technology, Dish TV would be able to gather real time and accurate data on viewing patterns of the customer, across all the regions of the country.
http://www.televisionpost.com/dish-...asurement-data-through-hybrid-stbs-using-rpd/

 

[Amit1079]

Good move by Dishtv

 

[ato_tho]

What ia hybrid stb? Are they launching a new stb?

 

[Varunkfdd]

What ia hybrid stb? Are they launching a new stb?

Me too having same question
But since this thread is in dishnxt hd section I think hybrid stb here is referred to dish nxt stb(guess)

 

[Amit1079]

Me too having same question
But since this thread is in dishnxt hd section I think hybrid stb here is referred to dish nxt stb(guess)

Also with RPD technology enabled

 

[Vishnu777]

Hybrid stb refers to Dish NXT I think.