Thakur
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: Zee’s over-the-top (OTT) platform Ditto TV has launched a new feature called #TVBuddy, which makes viewers aware of the people who have similar TV viewing habits.
Coming from the bouquet of Zee Digital Convergence, the #TVBuddy campaign narrates how one always discusses their favorite TV shows with someone far away.
#TVBuddy bridges gaps and brings together common interests of people wanting to view similar things on TV irrespective of being in different cities according to their comfort and convenience. If one is watching Jodha Akbar in their apartment in Mumbai, their TVBuddy can watch it at the same time in another timezone, like Sydney.
Talking about the campaign, Zee Digital Convergence CEO Debashish Ghosh says, “We believe that India is a country where we celebrate every occasion together. With #TVBuddy campaign we are aiming to lend TV viewing experience a personal touch where you can watch your favorite movie, TV show or a match with your TV buddy who may be miles away from you.”
TV buddies can watch live TV on their smart phones, tablets or laptops, by downloading the DittoTV app and install it on their devices. The app also has other features like ‘catch up’ that let people catch up with movies and TV serials from where they left them.
http://www.indiantelevision.com/iworld/ott-services/ditto-tv-introduces-new-tvbuddy-feature-150717
Coming from the bouquet of Zee Digital Convergence, the #TVBuddy campaign narrates how one always discusses their favorite TV shows with someone far away.
#TVBuddy bridges gaps and brings together common interests of people wanting to view similar things on TV irrespective of being in different cities according to their comfort and convenience. If one is watching Jodha Akbar in their apartment in Mumbai, their TVBuddy can watch it at the same time in another timezone, like Sydney.
Talking about the campaign, Zee Digital Convergence CEO Debashish Ghosh says, “We believe that India is a country where we celebrate every occasion together. With #TVBuddy campaign we are aiming to lend TV viewing experience a personal touch where you can watch your favorite movie, TV show or a match with your TV buddy who may be miles away from you.”
TV buddies can watch live TV on their smart phones, tablets or laptops, by downloading the DittoTV app and install it on their devices. The app also has other features like ‘catch up’ that let people catch up with movies and TV serials from where they left them.
http://www.indiantelevision.com/iworld/ott-services/ditto-tv-introduces-new-tvbuddy-feature-150717
