DTH operators wooing subscribers into HD

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A recent study in the US revealed that nearly 60 per cent of homes in the country have one or more high-definition (HD) TV sets; a significant rise from just 35 per cent five years ago.

In India too, HD TV viewing is on the upswing - though not as big as in the US yet - with two DTH operators having recently added a slew of HD channels to their bouquet to take the total tally of HD channels to over 25. So much so, DTH operators are confident that the demand for HD TV will only grow from here onward.

“More than 50 per cent of new customers are buying HD TVs and the other 50 per cent, who are buying SD boxes, will after a while come and say that they have upgraded to HD TV sets. Would you have thought of this scenario two years ago?” says Tata Sky CEO Harit Nagpal.

DTH operators wooing subscribers into HD | Indian Television Dot Com
 
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