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Essel Group-owned Living Entertainment, which launched food and lifestyle channel Living Foodz last year, is planning to roll out three channels this fiscal.
The company has targeted a launch date of 1 August for Living Zen, a channel dedicated to wellness.
Next to roll out is Living Travelz. This will happen towards the end of the year or early next year.
Living Foodz will get a high-definition (HD) feed later in the year. It will also go linguistically regional this year and the first one will be Tamil.
“We should be launching Living Zen around 1 August.
Looking at happiness as the key positioning, the channel will be dedicated to health and wellness.
This genre of channel does not exist in India,” Zee Living India APAC CEO Piyush Sharma told TelevisionPost.com. Given the under-penetrated and under-leveraged state of the factual entertainment category, this holds immense potential.
“Globally, the factual entertainment category has 11.5% audience share and nearly 20% advertising revenue share contribution. In India, the audience share is 1.5% and the ad revenue share is 2%.
So I would think that it has got to do with the evolution of the market,” Sharma said.
Living Entertainment’s next launch will be about travel.
“Living Travelz will launch towards the end of the year or early next year.
Travel is not only about the destination. It is also about the individual who is travelling.
We have a very clear-cut business and positioning strategy, which is enabled by qualitative and quantitative research on what exists in the market,” elaborated Sharma.
All the channels under Living Entertainment will have a strong international focus.
Read more at: http://www.televisionpost.com/television/essel-groups-living-entertainment-targets-3-channel-launches-this-fiscal/ | TelevisionPost.com
GOOGLE 4K
The company has targeted a launch date of 1 August for Living Zen, a channel dedicated to wellness.
Next to roll out is Living Travelz. This will happen towards the end of the year or early next year.
Living Foodz will get a high-definition (HD) feed later in the year. It will also go linguistically regional this year and the first one will be Tamil.
“We should be launching Living Zen around 1 August.
Looking at happiness as the key positioning, the channel will be dedicated to health and wellness.
This genre of channel does not exist in India,” Zee Living India APAC CEO Piyush Sharma told TelevisionPost.com. Given the under-penetrated and under-leveraged state of the factual entertainment category, this holds immense potential.
“Globally, the factual entertainment category has 11.5% audience share and nearly 20% advertising revenue share contribution. In India, the audience share is 1.5% and the ad revenue share is 2%.
So I would think that it has got to do with the evolution of the market,” Sharma said.
Living Entertainment’s next launch will be about travel.
“Living Travelz will launch towards the end of the year or early next year.
Travel is not only about the destination. It is also about the individual who is travelling.
We have a very clear-cut business and positioning strategy, which is enabled by qualitative and quantitative research on what exists in the market,” elaborated Sharma.
All the channels under Living Entertainment will have a strong international focus.
Read more at: http://www.televisionpost.com/television/essel-groups-living-entertainment-targets-3-channel-launches-this-fiscal/ | TelevisionPost.com
GOOGLE 4K
