Dinesh jain
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in the lifestyle genre under the ‘Living’
brand.
1.Living Foodz will be the first to kick off. The food and
lifestyle channel is scheduled to launch on 11 September.
The other three channels planned for launch are
2.Living Rootz
3.Living Homez
4. Living Travelz
5.Z Living
Living Foodz will be available on cable and DTH platforms
in dual feed (Hindi and English).
esides Living Foodz, the company will launch three more
channels, namely Living Rootz, Living Homez and Living
Travelz. Zee Living, which was first launched in the US in
2007, will also be brought to India.
Zee Living will mark its entry in the Indian market in the
first quarter of the next calendar year, Sharma informed.
The other three channels will be launched over the next 18
months.
“We are looking to launch one after the other,
maybe a channel after about every six months,” he added.
All the channels will have a strong international focus.
Living Foodz will have a business model that will manifest
itself across platforms including TV, social, mobile and
activation platforms.
Essel Group's Living Entertainment to launch 4 channels; Living Foodz to roll out on 11 Sep | TelevisionPost.com
Essel Group’s new battery of factual entertainment channels | TelevisionPost.com
brand.
1.Living Foodz will be the first to kick off. The food and
lifestyle channel is scheduled to launch on 11 September.
The other three channels planned for launch are
2.Living Rootz
3.Living Homez
4. Living Travelz
5.Z Living
Living Foodz will be available on cable and DTH platforms
in dual feed (Hindi and English).
esides Living Foodz, the company will launch three more
channels, namely Living Rootz, Living Homez and Living
Travelz. Zee Living, which was first launched in the US in
2007, will also be brought to India.
Zee Living will mark its entry in the Indian market in the
first quarter of the next calendar year, Sharma informed.
The other three channels will be launched over the next 18
months.
“We are looking to launch one after the other,
maybe a channel after about every six months,” he added.
All the channels will have a strong international focus.
Living Foodz will have a business model that will manifest
itself across platforms including TV, social, mobile and
activation platforms.
Essel Group's Living Entertainment to launch 4 channels; Living Foodz to roll out on 11 Sep | TelevisionPost.com
Essel Group’s new battery of factual entertainment channels | TelevisionPost.com