ETV Gujarati to tickle viewers’ funny
bone with new avatar
In a bid to connect with the Gujarati
viewer and his ethos, ETV Gujarati, the only
Gujarati general entertainment channel, is going
for a complete makeover with a brand new
tagline ‘Dil Thi Gujarati’ (Gujarati from the
heart).
Starting 3 November, ETV Gujarati will change its
positioning to a light-hearted comedy channel.
Overhauling its complete programming, ETV
Gujarati will have six new shows in the weekday
(Monday–Saturday) primetime (7–10 pm)
ranging from comic drama to social satire to
stand-up comedy to light-hearted and even over-
the-top comedy dramas.
ETV Gujarati, which was a hybrid channel (news
+ entertainment) till June this year, has been
airing just two fiction and two cookery shows.
While a revamp was long due (since its takeover
by TV18), the management was waiting for the
right time.
ETV Gujarati to tickle viewers' funny bone with new avatar | TelevisionPost.com