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Eenadu Television going to be launching four new telugu channels i.e ETV Cinema,ETV Plus,ETV Life &ETV Abhiruchi On 1st nov 2015.
Hyderabad: Eenadu Television Pvt. Ltd is
launching four Telugu channels in the general
entertainment category (GEC), taking its bouquet
to seven in the country’s second biggest regional
television market.
This will be the biggest launch in one go for the
Hyderabad-based network in its 20-year run.
Eenadu publishes the largest circulated Telugu
newspaper under the same name, runs two
Telugu news channels catering to the Andhra
Pradesh and Telangana markets, and manages
one general entertainment channel, ETV, the
second Telugu private channel to launch in
August 1995.
The four new channels—ETV Plus, ETV Life, ETV
Abhiruchi and ETV Cinema—will be on air from
22 October.
ETV Plus will focus on comedy, ETV Life on
health and lifestyle, ETV Abhiruchi on food and
ETV Cinema on movies. The ministry of
information and broadcasting granted licenses for
the general entertainment channels earlier this
year.
“The genres we are intending to launch will be
rich in content and be developed with subject
specialists with high source credibility,” said K.
Bapineedu Choudhary, chief executive officer of
Eenadu Television.
Promoted by C. Ramoji Rao, an entrepreneur
with interests spanning media and cinema to
hospitality, food and financial services, Eenadu
Television sold its non-Telugu businesses to the
TV18 group, now controlled by Reliance
Industries Ltd’s Mukesh Ambani. Rao also runs
one of the world’s largest film studio complexes
on the outskirts of Hyderabad.
http://www.livemint.com/Consumer/994cjz5m4ax9WC4ItZGzFL/Eenadu-launching-four-Telugu-channels.html
Hyderabad: Eenadu Television Pvt. Ltd is
launching four Telugu channels in the general
entertainment category (GEC), taking its bouquet
to seven in the country’s second biggest regional
television market.
This will be the biggest launch in one go for the
Hyderabad-based network in its 20-year run.
Eenadu publishes the largest circulated Telugu
newspaper under the same name, runs two
Telugu news channels catering to the Andhra
Pradesh and Telangana markets, and manages
one general entertainment channel, ETV, the
second Telugu private channel to launch in
August 1995.
The four new channels—ETV Plus, ETV Life, ETV
Abhiruchi and ETV Cinema—will be on air from
22 October.
ETV Plus will focus on comedy, ETV Life on
health and lifestyle, ETV Abhiruchi on food and
ETV Cinema on movies. The ministry of
information and broadcasting granted licenses for
the general entertainment channels earlier this
year.
“The genres we are intending to launch will be
rich in content and be developed with subject
specialists with high source credibility,” said K.
Bapineedu Choudhary, chief executive officer of
Eenadu Television.
Promoted by C. Ramoji Rao, an entrepreneur
with interests spanning media and cinema to
hospitality, food and financial services, Eenadu
Television sold its non-Telugu businesses to the
TV18 group, now controlled by Reliance
Industries Ltd’s Mukesh Ambani. Rao also runs
one of the world’s largest film studio complexes
on the outskirts of Hyderabad.
http://www.livemint.com/Consumer/994cjz5m4ax9WC4ItZGzFL/Eenadu-launching-four-Telugu-channels.html
:tup
ohya
hya
