Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
MUMBAI: The 2014 FIFA World Cup has
gripped the nation, and if one thought it was
only a man’s game, the TAM TV ratings for
FIFA World Cup on Sony Aath will prove them
wrong.
As per the week 26 of TAM TV ratings, Sony
Aath from the Multi Screen Media stable has
seen a rise in the female viewership in the 15
plus age group. The channel saw a four per
cent hike, from the 146 TVTs that ESPN Star
Sports (the then official broadcaster of FIFA)
received during the FIFA World Cup 2010
telecast to 152 TVTs it has got in the current
season.
In the first week of the telecast of FIFA World
Cup, Sony Six had an all India reach of
12,469,000 while Sony Aath’s reach was
3,114,000. Combined, the two channels had a
total reach of 14,792,000 in the CS 4+ years
group.
In the West Bengal market, while Sony Six
recorded a reach of 3,056,000, Sony Aath’s
reach was 3,043,000. In the second week of
FIFA World Cup, Sony Aath’s reach increased to
5,589,000 in the West Bengal market. Within
Kolkata, the reach of Sony Aath was
2,561,000 for the first week while in the
second week it rose to 4,427,000.
Amongst male in CS 15+ age group, Sony Aath
recorded 173 TVTs in the West Bengal market
in week one, which dropped to 154 TVTs in the
second week. For Sony Six, the all India
ratings in the same category was 613 TVTs in
the first week, which saw a huge drop in the
second week, as it recorded 453 TVTs.
As of the current ratings, Sony Six (all India)
has recorded 483 TVTs and Sony Aath has
garnered 161 TVTs, combined the two have
scored 644 TVTs.
Telecasting most of the matches at prime time
has definitely paid off since the Germany
versus Portugal match on 16 June telecasted at
9:30 pm
received 1,514 TVTs on Sony Six and 393 TVT’s
on Sony Aath. Combined the two have
garnered 1,907 TVTs. This is the highest rated
match so far.
2
gripped the nation, and if one thought it was
only a man’s game, the TAM TV ratings for
FIFA World Cup on Sony Aath will prove them
wrong.
As per the week 26 of TAM TV ratings, Sony
Aath from the Multi Screen Media stable has
seen a rise in the female viewership in the 15
plus age group. The channel saw a four per
cent hike, from the 146 TVTs that ESPN Star
Sports (the then official broadcaster of FIFA)
received during the FIFA World Cup 2010
telecast to 152 TVTs it has got in the current
season.
In the first week of the telecast of FIFA World
Cup, Sony Six had an all India reach of
12,469,000 while Sony Aath’s reach was
3,114,000. Combined, the two channels had a
total reach of 14,792,000 in the CS 4+ years
group.
In the West Bengal market, while Sony Six
recorded a reach of 3,056,000, Sony Aath’s
reach was 3,043,000. In the second week of
FIFA World Cup, Sony Aath’s reach increased to
5,589,000 in the West Bengal market. Within
Kolkata, the reach of Sony Aath was
2,561,000 for the first week while in the
second week it rose to 4,427,000.
Amongst male in CS 15+ age group, Sony Aath
recorded 173 TVTs in the West Bengal market
in week one, which dropped to 154 TVTs in the
second week. For Sony Six, the all India
ratings in the same category was 613 TVTs in
the first week, which saw a huge drop in the
second week, as it recorded 453 TVTs.
As of the current ratings, Sony Six (all India)
has recorded 483 TVTs and Sony Aath has
garnered 161 TVTs, combined the two have
scored 644 TVTs.
Telecasting most of the matches at prime time
has definitely paid off since the Germany
versus Portugal match on 16 June telecasted at
9:30 pm
received 1,514 TVTs on Sony Six and 393 TVT’s
on Sony Aath. Combined the two have
garnered 1,907 TVTs. This is the highest rated
match so far.
2
