Thakur
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NEW DELHI:For the first time,a Bollywood film is being premiered 17 days before its official release.The decision was taken in view of the huge popularity of the trailer of this quirky comedy. Homi Adajania's Finding Fanny
produced by Maddock Films and Fox Star
Studios stars Arjun Kapoor, Deepika Padukone,
Naseeruddin Shah, Pankaj Kapoor and Dimple
Kapadia.
The film will be premiered on 25 August, while
its release is set for 12 September.
"Premiering a film two weeks before its release
has never been done and yes, we are willing to
stick our necks out with a unique product like
Finding Fanny . We want opinion makers and
regular movie-goers to watch the film and
share their views. Sure it could spawn a variety
of opinions and this is a healthy sign. As long
as this strategy generates an actively interested
forum for the film, it works for us,” said
producer Dinesh Vijan.
Fox Star Studios chief marketing officer Shikha
Kapur added, "We are confident and extremely
proud of Finding Fanny. Homi has made an
exceptional film with impeccable
performances. A product this strong and
unique deserves an equally unique marketing
approach. Thus, we are inverting the course of
the promotions of Finding Fanny . We will be
commencing our campaign with the premiere
of the film."
Finding Fanny is an off the wall comical story
about five oddballs who venture out
to find Stefanie Fernandes (Fanny). In the
process, they discover a strange sense of
solace and love amongst each other, and end
up seeing a point to their previously pointless
lives. http://www.indiantelevision.com/movies/hindi/finding-fanny-to-premiere-17-days-before-release-140729
produced by Maddock Films and Fox Star
Studios stars Arjun Kapoor, Deepika Padukone,
Naseeruddin Shah, Pankaj Kapoor and Dimple
Kapadia.
The film will be premiered on 25 August, while
its release is set for 12 September.
"Premiering a film two weeks before its release
has never been done and yes, we are willing to
stick our necks out with a unique product like
Finding Fanny . We want opinion makers and
regular movie-goers to watch the film and
share their views. Sure it could spawn a variety
of opinions and this is a healthy sign. As long
as this strategy generates an actively interested
forum for the film, it works for us,” said
producer Dinesh Vijan.
Fox Star Studios chief marketing officer Shikha
Kapur added, "We are confident and extremely
proud of Finding Fanny. Homi has made an
exceptional film with impeccable
performances. A product this strong and
unique deserves an equally unique marketing
approach. Thus, we are inverting the course of
the promotions of Finding Fanny . We will be
commencing our campaign with the premiere
of the film."
Finding Fanny is an off the wall comical story
about five oddballs who venture out
to find Stefanie Fernandes (Fanny). In the
process, they discover a strange sense of
solace and love amongst each other, and end
up seeing a point to their previously pointless
lives. http://www.indiantelevision.com/movies/hindi/finding-fanny-to-premiere-17-days-before-release-140729
