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MUMBAI: The first 39 matches of the ICC
Cricket World Cup 2015 during the league
stage were watched by a record 576 million
viewers (TAM Panel CS4+ extrapolated to
the universe using a standard conversion
factor), making it the most-watched
television event in the country, claims Star
India.
The broadcaster further claimed that the
language feed strategy for the World Cup
received overwhelming response from Indian
viewers, with Hindi and regional feeds
contributing 75 per cent of the viewership
for the 32 matches telecast in six
languages. Hindi and English were followed
by Tamil as the preferred languages.
A Star India spokesperson said, “Team India
is on a glory run and with records tumbling
on field, Indian fans are tumbling records off
it too. The passionate Indian fans have
rallied around their heroes irrespective of
time zone and schedule, cheering the
unbeaten run of the defending champions
with utmost gusto. With Team India geared
for the knock-out phase, this World Cup is
set to be the biggest sporting spectacle in
the country.”
The ICC Cricket World Cup 2015 scored
strongly on social media, with a record
700,000 unique users driving 1,900,000
conversations so far. Star Sports Twitter
handle continued to drive buzz and
conversations around the World Cup.
Star India had introduced a host of
broadcast innovations and firsts powered by
a marketing blitzkrieg for the World Cup,
making it a ‘Cup for all’.
From the first ever multi-lingual broadcast
of the World Cup in six languages to a
global first telecast of cricket in 4K, Star
put in place a never-seen-before broadcast
plan to make this World Cup bigger and
better than ever before.
The biggest ever commentary panel
featuring 13 World Cup captains, 20 World
Cup winners, and 26 World Cup semi-
finalists was assembled to bring in the live
action of the ongoing World Cup.
The broadcast was bolstered by new
graphics and in-depth analytics, taking the
viewing experience to the next level.
Star had also rolled out a disruptive
campaign on India’s World Cup journey,
which went beyond cricket on the field and
leveraged fan passion in a unique way. The
‘Mauka’ campaign met with great response
on social media, going viral with over 28
million views online.
First 39 matches of the World Cup was watched by 576 mn viewers, claims Star | TelevisionPost.com
Cricket World Cup 2015 during the league
stage were watched by a record 576 million
viewers (TAM Panel CS4+ extrapolated to
the universe using a standard conversion
factor), making it the most-watched
television event in the country, claims Star
India.
The broadcaster further claimed that the
language feed strategy for the World Cup
received overwhelming response from Indian
viewers, with Hindi and regional feeds
contributing 75 per cent of the viewership
for the 32 matches telecast in six
languages. Hindi and English were followed
by Tamil as the preferred languages.
A Star India spokesperson said, “Team India
is on a glory run and with records tumbling
on field, Indian fans are tumbling records off
it too. The passionate Indian fans have
rallied around their heroes irrespective of
time zone and schedule, cheering the
unbeaten run of the defending champions
with utmost gusto. With Team India geared
for the knock-out phase, this World Cup is
set to be the biggest sporting spectacle in
the country.”
The ICC Cricket World Cup 2015 scored
strongly on social media, with a record
700,000 unique users driving 1,900,000
conversations so far. Star Sports Twitter
handle continued to drive buzz and
conversations around the World Cup.
Star India had introduced a host of
broadcast innovations and firsts powered by
a marketing blitzkrieg for the World Cup,
making it a ‘Cup for all’.
From the first ever multi-lingual broadcast
of the World Cup in six languages to a
global first telecast of cricket in 4K, Star
put in place a never-seen-before broadcast
plan to make this World Cup bigger and
better than ever before.
The biggest ever commentary panel
featuring 13 World Cup captains, 20 World
Cup winners, and 26 World Cup semi-
finalists was assembled to bring in the live
action of the ongoing World Cup.
The broadcast was bolstered by new
graphics and in-depth analytics, taking the
viewing experience to the next level.
Star had also rolled out a disruptive
campaign on India’s World Cup journey,
which went beyond cricket on the field and
leveraged fan passion in a unique way. The
‘Mauka’ campaign met with great response
on social media, going viral with over 28
million views online.
First 39 matches of the World Cup was watched by 576 mn viewers, claims Star | TelevisionPost.com
