Thakur
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Fox International Channels (FIC) has launched a new sales platform - Fox Media, which will take the company’s global sales to a new level with a comprehensive approach to global cross platform media buying and sponsorships.
Fox Media, which represents three media brands namely Fox, National Geographic and Fox Sports in its portfolio, will enable innovative ad sales partnerships, including native advertising and branded content, across multiple platforms. From a single point of contact, local, regional and global clients will be able to connect to quality audiences across FIC’s 1.825 billion strong TV footprint and nearly 130 million unique monthly online users.
Fox Media is the only network group with a track record of successful global sponsorships. In a recent example, Fox Media and Microsoft Surface partnered on this summer’s #1 scripted drama, Wayward Pines, from M. Night Shyamalan.
“At FIC, we turn the best TV shows into global cultural events; and with the launch of Fox Media, we’re uniquely positioned to deliver them to global, pan-regional and local brands who want to tell a bigger story, both on the big screen as well as the personal screen,” said FIC president and CEO Hernan Lopez.
Fox Media can leverage the power of more than 1.825 million homes, including 245 million homes for Fox, the 440 million homes for National Geographic Channel and Fox Sports, which is available in 90 million homes.
http://www.indiantelevision.com/television/tv-channels/specialised-and-niche/fox-international-channels-launches-global-sales-platform-150925
Fox Media, which represents three media brands namely Fox, National Geographic and Fox Sports in its portfolio, will enable innovative ad sales partnerships, including native advertising and branded content, across multiple platforms. From a single point of contact, local, regional and global clients will be able to connect to quality audiences across FIC’s 1.825 billion strong TV footprint and nearly 130 million unique monthly online users.
Fox Media is the only network group with a track record of successful global sponsorships. In a recent example, Fox Media and Microsoft Surface partnered on this summer’s #1 scripted drama, Wayward Pines, from M. Night Shyamalan.
“At FIC, we turn the best TV shows into global cultural events; and with the launch of Fox Media, we’re uniquely positioned to deliver them to global, pan-regional and local brands who want to tell a bigger story, both on the big screen as well as the personal screen,” said FIC president and CEO Hernan Lopez.
Fox Media can leverage the power of more than 1.825 million homes, including 245 million homes for Fox, the 440 million homes for National Geographic Channel and Fox Sports, which is available in 90 million homes.
http://www.indiantelevision.com/television/tv-channels/specialised-and-niche/fox-international-channels-launches-global-sales-platform-150925
