rahul1117kumar
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In the apocketsensitive country, ‘free’ acts as a game changer. By entering Free Dish, television broadcasters can acquire greater penetration, mainly focusing on the rural parts of India. According to a survey by Chrome Data Analytics and Media, there isless than 40% of TV penetration in 54 million Hindi Speaking Market (HSM), out of which 23 million HSM i.e. 42% market share is captured by Free Dish.
Among other findings, Chrome DM states that Uttar Pradesh, Uttarakhand, Maharashtra, Punjab, Haryana, Himachal Pradesh and Jammu Kashmir are the top states in terms of Free Dish Penetration. These states are also the key viewership markets in HSM.
Free Dish Ensures Greater Penetration for TV Broadcasters: survey by Chrome Data Analytics
Among other findings, Chrome DM states that Uttar Pradesh, Uttarakhand, Maharashtra, Punjab, Haryana, Himachal Pradesh and Jammu Kashmir are the top states in terms of Free Dish Penetration. These states are also the key viewership markets in HSM.
Free Dish Ensures Greater Penetration for TV Broadcasters: survey by Chrome Data Analytics
