Thakur
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The televised crescendo of the central government’s two-year anniversary celebrations was watched by over 23 million unique viewers on 24 television channels, including those from state broadcaster Doordarshan and private news channels that aired the show.
Data shared by TV ratings agency Broadcast Audience Research Council (BARC) India indicates coverage (in millions) of unique number of viewers that watched the programme for at least one minute. The DD network that aired the show across 10 channels, including DD National, DD Bharti, DD Kisan and regional channels like DD Bihar, DD Lucknow and DD Northeast, recorded a viewership of 14.8 million, while the remaining 10.08 million watched it across 14 different private news channels. Total viewership stood at 23.17 million.
In a six-hour glitzy event at New Delhi’s India Gate lawns on 28 May called Ek Nayi Subah (A New Dawn) interspersed with entertainment programmes, a gathering of political leaders, Bollywood celebrities and business executives discussed topics ranging from Surat having the cleanest railway station to a Braille-equipped train between Mysore and Varanasi for the visually impaired to the government’s sanitation programmes.
DD operates a total of 21 regional and national channels. Ek Nayi Subah generated 5.03 million impressions on an average across all channels. The average impressions (in million) can be interpreted as the number of viewers who watched the entire programme aggregated across all channels that telecast it.
http://www.livemint.com/Consumer/IMsxisCoZW25PGAoEmoKvI/Govts-anniversary-celebrations-drive-TV-viewership-for-DD.html
Data shared by TV ratings agency Broadcast Audience Research Council (BARC) India indicates coverage (in millions) of unique number of viewers that watched the programme for at least one minute. The DD network that aired the show across 10 channels, including DD National, DD Bharti, DD Kisan and regional channels like DD Bihar, DD Lucknow and DD Northeast, recorded a viewership of 14.8 million, while the remaining 10.08 million watched it across 14 different private news channels. Total viewership stood at 23.17 million.
In a six-hour glitzy event at New Delhi’s India Gate lawns on 28 May called Ek Nayi Subah (A New Dawn) interspersed with entertainment programmes, a gathering of political leaders, Bollywood celebrities and business executives discussed topics ranging from Surat having the cleanest railway station to a Braille-equipped train between Mysore and Varanasi for the visually impaired to the government’s sanitation programmes.
DD operates a total of 21 regional and national channels. Ek Nayi Subah generated 5.03 million impressions on an average across all channels. The average impressions (in million) can be interpreted as the number of viewers who watched the entire programme aggregated across all channels that telecast it.
http://www.livemint.com/Consumer/IMsxisCoZW25PGAoEmoKvI/Govts-anniversary-celebrations-drive-TV-viewership-for-DD.html
