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Green TV, India's first private channel to launch 24x7 programming dedicated to India's vast rural population, announced its unique 'DOIALT- Donate Once In A Life Time' campaign as part of its to 1st anniversary celebration, essentially designed and targeted for rural India. The campaign 'DOIALT- Donate Once In A Life Time' is the brain child of Mr. Keshav Chandra, Retd. IAS Officer and is intended to initiate a nationwide blood donation campaign in India. It emphasises on the fact that if every normal human donates blood only once in his or her life time, then there will be no deficit of blood in our blood banks. In the first year of its operations, the channel has reached out to over 15 million viewers and has set a target of reaching out to 60 million viewers in the coming year through cable TV network, which has a huge reach in semi-urban and rural areas.
According to Mr. Junaid Memon, Noted Filmmaker and Co- Founder & Managing Director, Green TV, "We are very grateful to our viewers for constantly supporting us on our journey and on our first anniversary; we are excited about the future of the channel. As far as I can remember, 70% of India'spopulation has always lived in villages. While urban India is spoilt with a plethora of choices, rural India remains where it is. The focus for all marketers remains urban India. We have over 200 channels catering to just 30% of the population. What about the remaining 70%? There is no channel for those whose livelihood depends only on information and innovation. Launching a channel is the least one can do for this information deprived, and often misinformed community. Green TV is not solely about environmental awareness, although many of our programmes are about environment-related issues."
"We talk about India moving into the 21st century, yet we hardly take much interest in the lives of those who can actually make us economically stronger. For me, Green TV is not a business venture. It is a mission with a clear vision, which is to make the rural mean 'respectable'," he added.
Green TV is the first TV channel to have a distribution team of about 35, travelling through villages and midsize towns for months trying to reach out to those cable operators who never get importance from broadcasters. The channel has managed to reach even the remotest of villages via cable. After seeing Green TV's reach, DTH operators who were initially unwilling to carry Green TV or expected huge carriage fees, are now expressing interest. Our push in the rural market is giving a boost to these cable operators who were previously neglected.
Apart from conventional cable & DTH, Green TV's live feed is available on mobile devices also as 50% of the rural population still doesn't have electricity supply for more than 6 hours, whereas almost every villager has a mobile phone. Green TV is already present on the Internet via its Live TV feed. The channel is also developing several short web series, apart from regular 25-minute TV episodes and their shorter edits for the Internet. These will initially be targeted to urban audiences only. Green TV is a satellite channel available across Asia, Africa, Europe and Australia, wherever INTELSAT 20 has its footprint. The channel is planning to expand to the African markets, as well as Indonesia in the near future.
About Green TV
Green TV supplies comprehensive information on the market and industry, economic and political issues, scientific advances, new agro-input products, latest technology and news and analysis on agricultural development. It addresses national issues and also highlights the problem, policies and trends in agriculture, agribusiness and rural development. They also bring important information regarding policies and plans made by government and a number of other things which may be of great help to the farming community and other parties who are either directly or indirectly dependent on agriculture in one way or another. Also, it provides entertainment and support for women and children, educate them about sanitation and spread environmental awareness. Currently, Green TV is available on InCable Digital, DigiCable, GTPL Darsh Cable, Maurya Digital, ABS2 Free DTH & Fastway network and will be available soon on Dish TV, Tata Sky, Airtel Digital TV & Videocon.
http://www.prnewswire.co.in/news-releases/green-tv-celebrates-its-first-anniversary-in-india-523821361.html
According to Mr. Junaid Memon, Noted Filmmaker and Co- Founder & Managing Director, Green TV, "We are very grateful to our viewers for constantly supporting us on our journey and on our first anniversary; we are excited about the future of the channel. As far as I can remember, 70% of India'spopulation has always lived in villages. While urban India is spoilt with a plethora of choices, rural India remains where it is. The focus for all marketers remains urban India. We have over 200 channels catering to just 30% of the population. What about the remaining 70%? There is no channel for those whose livelihood depends only on information and innovation. Launching a channel is the least one can do for this information deprived, and often misinformed community. Green TV is not solely about environmental awareness, although many of our programmes are about environment-related issues."
"We talk about India moving into the 21st century, yet we hardly take much interest in the lives of those who can actually make us economically stronger. For me, Green TV is not a business venture. It is a mission with a clear vision, which is to make the rural mean 'respectable'," he added.
Green TV is the first TV channel to have a distribution team of about 35, travelling through villages and midsize towns for months trying to reach out to those cable operators who never get importance from broadcasters. The channel has managed to reach even the remotest of villages via cable. After seeing Green TV's reach, DTH operators who were initially unwilling to carry Green TV or expected huge carriage fees, are now expressing interest. Our push in the rural market is giving a boost to these cable operators who were previously neglected.
Apart from conventional cable & DTH, Green TV's live feed is available on mobile devices also as 50% of the rural population still doesn't have electricity supply for more than 6 hours, whereas almost every villager has a mobile phone. Green TV is already present on the Internet via its Live TV feed. The channel is also developing several short web series, apart from regular 25-minute TV episodes and their shorter edits for the Internet. These will initially be targeted to urban audiences only. Green TV is a satellite channel available across Asia, Africa, Europe and Australia, wherever INTELSAT 20 has its footprint. The channel is planning to expand to the African markets, as well as Indonesia in the near future.
About Green TV
Green TV supplies comprehensive information on the market and industry, economic and political issues, scientific advances, new agro-input products, latest technology and news and analysis on agricultural development. It addresses national issues and also highlights the problem, policies and trends in agriculture, agribusiness and rural development. They also bring important information regarding policies and plans made by government and a number of other things which may be of great help to the farming community and other parties who are either directly or indirectly dependent on agriculture in one way or another. Also, it provides entertainment and support for women and children, educate them about sanitation and spread environmental awareness. Currently, Green TV is available on InCable Digital, DigiCable, GTPL Darsh Cable, Maurya Digital, ABS2 Free DTH & Fastway network and will be available soon on Dish TV, Tata Sky, Airtel Digital TV & Videocon.
http://www.prnewswire.co.in/news-releases/green-tv-celebrates-its-first-anniversary-in-india-523821361.html
