Thakur
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ActiveVideo’s CloudTV StreamCast technology renders user interfaces and bridges online and pay TV DRM and video formats in the cloud.
The content and the user interface are delivered as a single interactive MPEG or H.264 video stream via the pay TV QAM or IP
network.
Murali Nemani, chief marketing officer,ActiveVideo, said the advantages are a faster time to market and removal of the need to
upgrade end point devices through virtualising set-top box functions.
“One of the most important services has been how online services will either compete with
linear services or complement them,” he said.
HBO operator partners are interested in launching HBO Go as part of the set-top experience. Getting the HTML5 HBO Go app to
set-tops is complex and cumbersome so the broadcaster was looking for a cloud solution,
said Nemani.
ActiveVideo technology will now bring HBO Go to set-tops for operators. The StreamCast
prodiuct can deliver HBO Go to eligible set-tops across Europe, he said. “It is a highly interactive HTML5 app, very different from the
current SVoD offering, much easier to navigate and much for satisfying.
http://www.digitaltveurope.net/241662/hbo-europe-to-deliver-go-to-pay-tv-set-tops-from-the-cloud/
The content and the user interface are delivered as a single interactive MPEG or H.264 video stream via the pay TV QAM or IP
network.
Murali Nemani, chief marketing officer,ActiveVideo, said the advantages are a faster time to market and removal of the need to
upgrade end point devices through virtualising set-top box functions.
“One of the most important services has been how online services will either compete with
linear services or complement them,” he said.
HBO operator partners are interested in launching HBO Go as part of the set-top experience. Getting the HTML5 HBO Go app to
set-tops is complex and cumbersome so the broadcaster was looking for a cloud solution,
said Nemani.
ActiveVideo technology will now bring HBO Go to set-tops for operators. The StreamCast
prodiuct can deliver HBO Go to eligible set-tops across Europe, he said. “It is a highly interactive HTML5 app, very different from the
current SVoD offering, much easier to navigate and much for satisfying.
http://www.digitaltveurope.net/241662/hbo-europe-to-deliver-go-to-pay-tv-set-tops-from-the-cloud/
