HBO partners Apple to launch standalone streaming service

[Thakur]

MUMBAI: Home Box Office will launch its standalone premium streaming service called HBO Now in April, bringing the new product to audiences in time for the fifth season of Game of Thrones. HBO has joined hands with Apple, wherein for the first time an HBO subscription will be made available directly to Apple customers through HBO Now.
 
HBO Now provides instant access to HBO’s programming. Watch every episode of every season of the best series programming, more of the biggest and latest Hollywood hit movies, original HBO Films, groundbreaking documentaries, sports, and comedy and music specials.
 
Apple will give viewers the ability to enjoy HBO programming via HBO Now. Upon launch, customers can subscribe using the HBO Now app on their iPhone, iPad or iPod touch or directly on Apple TV for instant access. Users can purchase HBO Now directly in-app for $14.99 a month. Upon registering, subscribers will also be able to watch at HBONow.com. HBO will offer a 30 day introductory free trial period to new HBO Now customers who sign up through Apple in April.

http://www.indiantelevision.com/iworld/ott-services/hbo-partners-apple-to-launch-standalone-streaming-service-150310

 

[gappa]

First hbo premium channels mess and now this.