Breaking Hindi GEC Ad Volume Decreased after TRAI tariff

[Abhinav]

After new TRAI rules all channels have recorded Decrease in TRP and Ad Volume. Just &TV reported a 6% increase in volume of ads, While Taarak Mehta Ka Ooltah Chashmah is only show which performing in terms of viewership on Sony SAB.

	2018	2019	2019 vs 2018 % difference
Channels	Total	Total	Total
STAR Plus	1191580	1156758	-2.48
Sony Entertainment Television	1216700	1140400	-6.55
Zee TV	1092510	1073732	-1.72
Colors	1128799	905893	-20.31
STAR Utsav	1158273	1011505	-11.08
&TV	1063923	1129071	6.28
Sony Pal	1105242	1224315	11.20
STAR Bharat	1313520	1214190	-7.14
SONY SAB	1096496	1176650	7.16
Big Magic	1006572	871393	-14.01
Colors Rishtey	1250032	968723	-21.95
Zee Anmol	1021703	957920	-6.44

FTA Hindi GECs feel the pinch of TRAI’s new tariff order as ad volume declines - ET BrandEquity

 

[Rajkumar]

Only &TV and Sony SAB in Positive

 

[iDJ]

FTA channels should go back to Free Dish.