Thakur
Banned
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- 30 Aug 2013
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The channel has launched an Android and
iOS app and will soon be available on the
Windows platform.
History TV18 (erstwhile The History Channel)
has launched an app that allows fans to
interact with one another around feeds (videos,
images and facts), participate in show
discussions, and create conversations on
various topics. Audiences can watch full
episodes in Hindi, English, Tamil, Telugu and
Bengali.
One of the features, called 'TV Buddies',
assimilates and pulls out friends automatically
from the user's contact list. Viewers can add
other users as buddies and, on approvals,
receive exclusive History TV18 stickers, which
can be used in the chat rooms.
The app is currently available on Android and
iOS platforms and will be launched on
Windows later this month. Speaking about the
objective behind launching the app, Sangeetha
Aiyer, vice president and head Marketing, A+E
Networks and TV18 says that in the last few
years smartphones have changed the way
content is being consumed and apps have
become the new 'websites'.
"Television is one of the prime movers of
social media, so it made eminent sense for our
channel to adapt mobile as a medium to reach
our audiences," she opines. The channel claims
that it is the first exclusive second-screen
channel app in India. Audiences using the
History TV18 App can view their chats in real-
time via the ticker on-air and discuss it with
other fans watching the same show. History TV18 debuts on mobile-screen > afaqs! news & features
iOS app and will soon be available on the
Windows platform.
History TV18 (erstwhile The History Channel)
has launched an app that allows fans to
interact with one another around feeds (videos,
images and facts), participate in show
discussions, and create conversations on
various topics. Audiences can watch full
episodes in Hindi, English, Tamil, Telugu and
Bengali.
One of the features, called 'TV Buddies',
assimilates and pulls out friends automatically
from the user's contact list. Viewers can add
other users as buddies and, on approvals,
receive exclusive History TV18 stickers, which
can be used in the chat rooms.
The app is currently available on Android and
iOS platforms and will be launched on
Windows later this month. Speaking about the
objective behind launching the app, Sangeetha
Aiyer, vice president and head Marketing, A+E
Networks and TV18 says that in the last few
years smartphones have changed the way
content is being consumed and apps have
become the new 'websites'.
"Television is one of the prime movers of
social media, so it made eminent sense for our
channel to adapt mobile as a medium to reach
our audiences," she opines. The channel claims
that it is the first exclusive second-screen
channel app in India. Audiences using the
History TV18 App can view their chats in real-
time via the ticker on-air and discuss it with
other fans watching the same show. History TV18 debuts on mobile-screen > afaqs! news & features
